Social Media Day on June 30 is a chance for brands to step back and evaluate how effectively they are using social platforms. For agencies like Contentworks Agency, which specialises in financial services marketing, it’s a useful checkpoint for benchmarking strategy against the latest platform and regulatory data. Our team has compiled 50 social media stats for 2026.
Instagram Stats
#1 Instagram has over 3 billion monthly active users as of 2025, according to statements from Meta leadership.
#2 Instagram users spend an average of about 33 to 35 minutes per day on the platform, depending on region and study source.
#3 Reels account for more than 50% of time spent on Instagram according to Meta product updates and reporting.
#4 Instagram’s advertising audience reaches over 2 billion users globally based on DataReportal estimates.
#5 Carousel posts generate higher engagement than single image posts, with average engagement rates around 1.9% in benchmark studies.
TikTok Stats
#6 TikTok has more than 1.6 billion monthly active users worldwide
#7 Users spend an average of around 95 minutes per day on TikTok, making it one of the most engaging social platforms globally.
#8 TikTok’s average engagement rate for brands ranges between 4% and 6%, significantly higher than most other platforms.
#9 More than 60% of TikTok users are under the age of 35, making it a dominant platform for Gen Z and Millennials.
#10 TikTok generates billions of video views per day across its global user base.
Facebook Stats
#11 Facebook has approximately 3.05 billion monthly active users worldwide as of 2025.
#12 More than 70% of Facebook users access the platform daily, indicating strong habitual usage.
#13 Facebook video posts generate up to 59% more engagement than other post types according to social media benchmarks.
#14 Facebook remains the most widely used platform among users aged 35 and older.
#15 Facebook Ads can reach over 2.2 billion people globally through its advertising platform.
LinkedIn Stats
#16 LinkedIn has over 1 billion members worldwide as of 2025.
#17 LinkedIn video content is shared up to 20 times more than other content formats according to platform data.
#18 Around 82% of B2B marketers consider LinkedIn their most effective lead generation channel.
#19 Posts with images on LinkedIn receive approximately 2x higher engagement than text-only posts.
#20 Only about 1% of LinkedIn users post content regularly, making organic visibility easier for active creators.
YouTube Stats
#21 YouTube has over 2.7 billion monthly active users worldwide.
#22 YouTube is the second most visited website globally after Google. Learn how to increase YouTube subscribers for your finance channel.
#23 YouTube Shorts generate over 70 billion daily views globally.
#24 Users watch more than 1 billion hours of YouTube content every day.
#25 Mobile devices account for more than 70% of YouTube watch time worldwide.
Snapchat Stats
#26 Snapchat has more than 750 million monthly active users globally.
#27 Snapchat users open the app more than 30 times per day on average.
#28 Over 75% of Snapchat users are aged between 13 and 34.
#29 AR lenses are used more than 300 million times per day on Snapchat.
#30 Snapchat Discover reaches over 400 million monthly users.
X (Twitter) Stats
#31 X has an estimated 500 million monthly active users worldwide.
#32 Around 80% of X users access the platform via mobile devices.
#33 Video posts on X can generate up to 10x more engagement than text-only posts.
#34 Finance, news and politics are among the most discussed topics on X globally.
#35 Trending topics on X can generate millions of impressions within minutes.
General Social Media Stats
#36 There are over 5.2 billion social media users globally in 2026.
#37 The average user spends around 2 hours and 30 minutes per day on social media.
#38 Short form video is the fastest growing content format across all major social platforms.
#39 Around 54% of social media users use platforms to research products before buying.
#40 Social media advertising influences more than 40% of online purchases globally.
Social Media For Finance: Rules And Best Practices
Financial services marketing requires strict compliance, transparency and governance due to regulatory oversight.
#41 Financial firms must comply with regulators such as the Financial Conduct Authority (FCA), Securities and Exchange Commission (SEC) and European Securities and Markets Authority (ESMA).
#42 Financial promotions must include clear risk warnings to ensure investors understand potential losses. Read more about the importance of hiring a marketing agency with social media compliance awareness.
#43 Global regulators (SEC and CFTC) have imposed more than $2.59 billion in penalties since 2021 for failures related to off-channel communications and recordkeeping, including messaging apps used in social and digital communications.
#44 The UK FCA has issued over 650 social media takedown requests linked to illegal or non-compliant financial promotions as part of its ongoing crackdown on finfluencers.
#45 Regulators like FINRA have issued over 70,000+ reviews of advertisements and sales communications annually, highlighting the scale of surveillance applied to financial marketing content, including social media posts.
#46 A compliance study of Fortune 100 firms found an average of 69 social media compliance incidents per company per year, triggered by regulatory breaches across platforms such as LinkedIn, Facebook, and X.
#47 The SEC and CFTC imposed more than $2 billion in combined fines on financial institutions for recordkeeping failures involving off-channel communications such as WhatsApp and social media messaging.
#48 In 2024, FINRA fined M1 Finance $850,000 for failing to properly supervise influencer marketing content that contained misleading or exaggerated claims on social media.
#49 FCA enforcement actions against financial influencers increased by 174% in 2025, reaching 74 formal actions in a single year.
#50 Only 33% of financial services firms currently capture and monitor social media communications across platforms like LinkedIn, X, Instagram, and YouTube, highlighting a major compliance gap.
Social Media Management For Financial Brands
At Contentworks Agency, we specialise in financial services marketing for regulated industries where accuracy, approvals and risk management are just as important as creativity and engagement. Our social media services are designed for forex brokers, banks, fintech companies, crypto exchanges and payments providers who need performance and compliance in equal measure.
We provide end-to-end social media management, including strategy development, content creation, and daily community management. Our team builds platform-specific content that aligns with financial regulations while still driving engagement, whether that is short-form video for TikTok and Reels, thought leadership content for LinkedIn, educational explainers for YouTube, or real-time commentary and news positioning on X.
We also manage full compliance workflows, ensuring every post is reviewed and approved according to relevant financial regulations such as FCA, SEC and ESMA requirements. This includes risk disclaimers, brand governance, advertising standards and content audit trails, which are critical for regulated financial firms operating across multiple jurisdictions.
To strengthen your social media strategy and ensure compliance in financial marketing, book a free Zoom call with our team.