Strategy & Consulting

Europe’s leading financial marketing agency

We Create Strategies For Leading Finance Brands.

Contentworks Agency is the authority in financial services marketing, delivering compliant SEO and GEO strategies that drive measurable growth. Every strategy is built to perform in search and AI-driven results while also engaging traders and investors in an increasingly competitive landscape.

Our strategic frameworks cover content marketing, social media, reputation management, and PR, with strict alignment to global regulators such as the FCA, CySEC, ASIC, SEC and MiFID II. You receive clear, actionable documentation including brand voice & consistency engineering, SEO/GEO audits, keyword analysis and campaign planners.

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    Why You Need A Marketing Strategy

    Maximise Spend

    Maximise marketing spend with a clear direction

    Reach Your Audience

    Hit your target audience with the right content in the right place

    Strengthen Your Brand

    A strong and consistent brand voice is good for business

    Attract more traffic

    A clear strategy hits the sweet spot for web SEO

    Learn From Experts

    Friendly and experienced content marketing consultancy

    Hit Your KPIs

    Align your KPIs with meaningful content marketing actionables

    Having a solid Strategy & Consulting plan is essential for success. From navigating complex regulations to staying ahead of market trends, financial brands need expert guidance to craft effective marketing strategies. A well-defined approach ensures brand consistency, enhances credibility, and positions businesses for sustainable growth. Whether you’re a forex broker, fintech startup, or investment firm, a strategic framework helps drive customer engagement, increase conversions, and maintain compliance in a competitive landscape.

    At Contentworks Agency, we specialise in Strategy & Consulting tailored specifically for the financial sector. Our expert team delivers in-depth market analysis, brand positioning, and targeted content strategies that align with industry trends and regulatory requirements. We offer social media consulting, content planning, and crisis management strategies to ensure your brand stays resilient and relevant. By combining data-driven insights with creative execution, we help financial brands build trust, engage their audience, and achieve long-term success.

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    What Our Clients Are Saying

    Working with Contentworks Agency in Cyprus has been an absolute pleasure! Their team consists of true subject matter experts, not only in marketing but also in our industry. They are always ready to go the extra mile, offering creative solutions to any challenge that arises. What really sets them apart is their deep understanding of market trends and their ability to adapt strategies accordingly. Reliable, knowledgeable, and genuinely fun to collaborate with — it's a joy to have them as partners. Highly recommend!

    Nikki Carpenter – Acuity Trading
    Founder

    The ladies were available at short notice and immediately understood what was required. Very little direction was needed, due to the team having deep and varied financial vertical experience. Tight deadlines were agreed, and kept to, with minimal changes required. Plugged an important content gap with high quality output. Thank you Contentworks.

    Dominic Poynter – OneRoyal
    Chief Commercial Officer

    “The content is really getting good ranking now MT4 magic number is the top snippet the number of first page keywords It’s incredible- you guys are without a doubt the best content agency”

    Rupert Hadlow- Blackwell Global
    CMO

    Like many of us, I often read through articles and snippets that catch my eye on LinkedIn and other social media sites. I kept coming across these interesting and helpful articles and memes from from an agency called Contentworks. Fast forward, we engaged their services and they were most helpful in getting our businesses on track in terms of content, PR and marketing direction. They have great expertise, know the players in the the world of FX, Crypto and general finance, and have a keen sense of which way the winds are blowing. If you are looking for some help in content and marketing, I can't think of a better recommendation.

    Tom O Reilly – Markets Direct/ FXDD
    Founder

    Niki and Charlotte have been responsive, pleasant and easy to work with. We've been particularly impressed with the team's attention to detail and willingness to go above and beyond the brief to deliver outstanding content. If you're looking for a finance-centric content agency, we'd wholeheartedly recommend you partner with Contentworks.

    Jeanne Loganbill – Interpolitan Money
    CMO

    I'd like to thank you deeply for the excellent cooperation, for the incredible quality of content provided, for the incredible service and for helping to build our channels at a time when the company needed it.

    Helen Astaniou – TIOmarkets
    CMO

    Since we first spoke with the Contentworks team we were immediately impressed by their ability to understand our needs and the specifics of our product and market. They moved very quickly to propose terms and we are very happy with their intelligence, application and their willingness and ability to deliver quality content. We happily recommend them.

    Ed Dean, Woodseer
    Director

    Contentworks is the best Marketing Agency I've ever partnered. Their work is always to the highest standards. Charlotte and Niki are the nicest business partners I had so far. If you want a boost for your business, Contentworks is what you need.

    Raul Sanchis Fortea, Blackwell Global
    Marketing Manager

    Compliance team usually comments "approved" or "changes required" but this time, they said that "these videos are excellent, clear and easy to follow; our clients will definitely benefit from watching them. well done"

    Alina Nabieva, Admiral Markets
    Head of Legal