Article published at Finance Magnates
The financial services world is evolving and its CMOs are faced with the challenge of attracting and retaining customers effectively. Their obstacles range from increasing competition from global peers, negative online reviews through to the awakening of clients to lead generating techniques. Add a dash of compliance and regulation into the mix and you’ve got yourself a tough lead generating conundrum.
At Contentworks, our team has experienced these challenges first hand, so we have put 20 lead generating tips that all financial services CMOs should follow.