Good marketing starts with good business. At Contentworks, we believe responsible business isn’t about having the longest policy document or making big claims. It’s about how we work every day, how we treat people, the partners we choose, and the impact we have on the world around us. As a boutique agency, our footprint is relatively small, but our responsibilities are important. We take a practical approach to ethical business, our people and our environment, and we continually look for ways to improve. ESG stands for Environmental, Social, and Governance, a framework used to evaluate a company’s ethical impact and sustainability practices. Here is our ESG policy.
People first
We work with a close team of directors, employees, freelancers and specialist partners, and we believe everyone should be treated fairly, respectfully and with dignity.
We are committed to:
- Providing a safe, respectful and inclusive working environment
- Equal opportunities and fair treatment
- Supporting the wellbeing of our people
- Maintaining appropriate working conditions and hours
- Not tolerating discrimination, harassment, bullying or abuse
- Not tolerating forced labour, human trafficking or child labour
We also expect the freelancers, contractors and suppliers we work with to uphold these principles.
Modern slavery
We have a zero-tolerance approach to modern slavery, forced labour and human trafficking.
We take reasonable steps to ensure that our business and supply chain operate ethically and in accordance with applicable legislation. We expect our employees, contractors, freelancers and suppliers to share this commitment and will investigate any concerns that are brought to our attention.
A lighter footprint
As a digital-first marketing agency, we don’t operate factories, data centres, factories or physical supply chains. Our environmental footprint is therefore relatively modest, but that doesn’t mean we ignore it.
We focus on the areas where we can make a practical difference.
We aim to:
Work digitally first
We use digital communication, documentation and collaboration wherever possible, reducing unnecessary paper and physical resources.
Minimise AI data centres
As a human writing agency we minimise our use of AI therefore reducing pressure on data centres and their negative environmental impact.
Travel thoughtfully
Remote collaboration and virtual meetings allow us to reduce unnecessary business travel while still maintaining strong relationships with our clients and partners.
Buy responsibly
Where we procure equipment, software and services, we consider their suitability, longevity and environmental impact.
Reduce waste
We seek to minimise unnecessary consumption and waste across our day-to-day operations.
Use resources responsibly
We encourage sensible use of energy, equipment and other resources across our working environment. Our environmental approach will evolve as the agency grows and as we identify new opportunities to reduce our impact.
Doing business the right way
We believe good relationships are built on transparency and trust. We operate honestly and professionally, comply with applicable laws and regulations, and have zero tolerance for bribery or corruption.
We aim to build long-term relationships with our clients, suppliers and partners based on:
Integrity
We say what we mean and deliver what we promise.
Transparency
We communicate clearly about scope, costs, capabilities and expectations.
Fairness
We treat our people, clients and suppliers fairly and respectfully.
Accountability
We take responsibility for the work we produce and the decisions we make. We apply the same principles to our use of technology and artificial intelligence. AI can be a powerful tool for improving efficiency and creativity, but human judgement remains essential. We minimise our use of AI but maintain appropriate oversight of AI-assisted work and remain accountable for the accuracy, quality and integrity of what we deliver.
Health & safety
Our team works across office, home and client environments, reflecting the predominantly digital and flexible nature of our agency. We are committed to maintaining a safe working environment and to taking reasonable steps to protect the health, safety and wellbeing of our employees, contractors and visitors. Our approach includes appropriate consideration of workplace safety, remote working, working practices and employee wellbeing.
Responsible growth
We are a growing agency, and we recognise that our responsibilities grow with us.
That means regularly reviewing how we work, listening to our people and partners, and looking for practical improvements across our environmental, social and ethical practices.
We don’t see ESG as a box to tick. It’s part of building an agency that people want to work with, work for and work alongside.
Contentworks Agency
Responsible Business & ESG Statement
Last reviewed: 2026