YouTube is now a vital platform for financial services brands. Leveraging YouTube effectively can enhance visibility, build credibility, and attract a loyal following whether you’re a forex broker, bank, fintech or even wealth management company. The Contentworks Agency team has compiled our top tips to increase subscribers on your financial services YouTube channel. Don’t want to do it yourself? You can book a Zoom with our team.
Top 5 Financial Services YouTube Channels
Looking for some inspiration? We’ve got you. Here are 5 financial services YouTube channels, known for their insightful content, comprehensive analysis, and large follower bases. Are we fans? Absolutely.
Graham Stephan
- A 30-year-old real estate agent and investor who started working in real estate shortly after turning 18.
- Content: Personal finance, real estate investing, stock market tips.
- Known For: Detailed financial advice and engaging personality.
- Currently 4.74M subscribers
Meet Kevin
- Dad of 7, hubby of 1. Sometimes talks about real estate, finance, motivation, and success.
- Content: Real estate, stock market analysis, economic updates.
- Known For: In-depth and timely news coverage. Follows non finance news trends too.
- Currently 1.98M subscribers
The Financial Diet
- The Financial Diet helps you rethink your relationship with money, culture, and class. Education & commentary from influencer culture to economic systems, to financial privilege.
- Content: Personal finance, budgeting, frugality tips.
- Known For: A diverse approach, practical advice and relatable content aimed at millennials.
- Currently 1.11M subscribers
Clever Girl Finance
- Empowering women to ditch debt, save money and build real wealth! Clever Girl Finance® is a financial media/education platform aimed at providing women with financial guidance and empowerment.
- Content: Practical, relatable tips on budgeting and making lifestyle changes.
- Known For: Tackling financial issues often faced by women and girls.
- Currently 161K subscribers
Clark Howard
- Clark Howard has been sharing unbiased advice to help people save more and spend less for more than 30 years. Clark and his team share practical and actionable ways you can improve your financial life today.
- Content: Audience driven FAQs, problems and suggestions plus reviews of credit cards, insurance schemes and financial scams.
- Known For: His humble and humorous approach to living your best life financially.
- Currently 128K subscribers (The Clark Howard Show, receives more than one million podcast downloads each month)
How To Increase Subscribers on Your Financial Services YouTube Channel
Increasing subscribers on your YouTube channel sounds easy but it isn’t. It requires a combination of technical SEO knowledge, a good understanding of YouTube’s tools, excellent content, a great personality and some savvy social media marketing.
Book a Zoom with our financial services marketing team
Understand Your Target Audience
Identify the demographics, interests, and pain points of your potential viewers. This helps in tailoring your content to meet their needs and expectations. For instance, your audience might include young professionals looking for investment advice, or small business owners needing financial management strategies. Be sure to align your audience, content and financial offering. For example, retirees seeking retirement planning tips probably dont want hacks on saving money on McDonalds nuggets. Of course they might. We all love a few nuggs.
Specialise in a Niche
Instead of covering all financial topics broadly, focus on a specific niche. Specialisation helps in establishing authority and attracting a dedicated audience. Whether it’s forex trading, cryptocurrency, stock market analysis, or real estate investing, a clear niche makes your channel more discoverable and appealing. But niche doesn’t mean boring. Plan out your content to cover all the subsets within these niches. For example: forex trading for beginners, how to read forex charts, how to set stop loss orders, how to trade market events. Each of these could be a playlist.
Create Valuable Content
Top financial services brands thrive on trust and expertise. Produce content that educates your audience, such as how-to guides, tutorials, and explainer videos. Break down complex financial concepts into easy-to-understand segments. Use storytelling to make your content more relatable and engaging. Share case studies, success stories, hacks, tips and real-life examples to illustrate your points. Scripting your video is important to avoid unnecessary waffle or leaving out important bits. If you’re going to use AI to write your script, be sure to heavily edit it to be on brand, human centric and unique. Equally important is your video. Whether it’s in a studio, stock video footage or filmed outside, be sure it is high quality with good audio and captions.
Regularly Upload
Consistency is key on YouTube. Create and stick to a regular upload schedule, whether it’s weekly, bi-weekly, or monthly. Regular content keeps your audience engaged and coming back for more. Uploading 4 videos on one weekend is annoying for subscribers and could see them leaving in their droves. If you create a batch of content in one go, schedule it to go Live at weekly intervals to be consistent. The best YouTubers upload on the same day and time each week and their audience will anticipate their videos.
Optimise Video Titles, Descriptions, and Tags
We use tools like Google Keyword Planner to find relevant keywords to craft compelling and keyword-rich titles that accurately describe the content of your video. Write detailed and informative descriptions for your videos and provide a brief overview of what viewers can expect. Use timestamps for different sections of your video to enhance user experience.
Enhance Visual and Audio Quality
There was a time when amateur YouTube videos and podcasts could grab millions of subscribers. But that time has passed, and competition is professional and fierce. Invest in good quality cameras, microphones, and lighting to enhance the production quality of your videos. Clear visuals and crisp audio contribute significantly to viewer retention and engagement. Your presenter needs to be charismatic and clear whether reading from an autocue or adlibbing.
Respond to Comments & Interact With Subscribers
Followers love to receive answers from the channels and figures they follow. Engage with your viewers to build a solid community and signal to YouTube that your content is engaging, which can boost your video’s ranking. Encourage your subscribers to ask questions or suggest topics for future videos. Check out Clark Stinks – a weekly segment where listeners tell Clark Howard what he got wrong! Host live streams and Q&A sessions to interact with your audience in real time to build a buzz around your channel.
Promote Your Financial Services YouTube Channel on Other Platforms
Having a YouTube channel isn’t enough to build an audience. Promote your financial services YouTube content on other social media platforms like LinkedIn, Twitter and Instagram. Share snippets, teasers, or highlights of your videos to drive traffic to your YouTube channel. Leverage your email list to notify subscribers about new videos and be sure to include links to your YouTube channel in your email signature and newsletters. Finance brands can also partner with influencers in the financial services industry to introduce their channel to a broader audience and add credibility to their content.
Utilise YouTube Features
Organise your videos into playlists based on topics or series so they’re easy to find. Playlists enhance the user experience and increase watch time as viewers are more likely to watch multiple videos in a series. Use end screens and cards to promote other videos, playlists, or your website. You can also leverage YouTube Shorts for quick, engaging content. Shorts can attract new viewers and drive traffic to your longer videos.
Stay Updated with Financial Services Trends
Stay updated with the latest trends in the financial services industry if you really want to ramp up your subscribers. The key lies in adapting relevant trends for your audience. For example, a hike in interest rates could translate into a short video on budgeting while eating out. Meanwhile, news about unemployment could become a video about the US NFP and how to trade it.
Growing a financial services YouTube channel requires a combination of financial knowledge, strategic planning, high-quality content, and active engagement. By defining your niche, optimising your content for SEO and leveraging cross-platform promotion, you can steadily increase your subscribers. Want to chat about your financial services marketing? Book a Zoom call with our expert team.