Hands up if Netflix is the one subscription you just can’t let go of? Netflix is synonymous with binge-watching, addictive storytelling, and near-impenetrable customer loyalty. Netflix had approximately 301.6 million paid subscribers globally as of the second quarter of 2025. This represents a significant increase from previous quarters and solidifies its position as a leading streaming service. But we don’t work for Netflix, we work for forex brokers. So, what can forex brokers learn from the Netflix marketing machine?
#1 Employ Hyper-Personalisation
Netflix doesn’t just push content. It crafts deeply personal experiences. Nearly 80% of all plays stem from its recommendation algorithms, which leverages browsing behaviour, viewing time, device preference, and more to serve up content tailored to each user. This earns Netflix savings of nearly $1 billion annually by reducing churn thanks to these tailored suggestions.
Takeaway for Forex Brokers
Use data to segment client portfolios, personalise outreach based on trading behaviour, geography, or platform usage. Content like segmented tailored analysis on key currency pairs or trends can significantly boost retention for beginner and advanced traders.
#2 Localise Everything
While many global brands simply translate their marketing materials, Netflix built its success by investing in authentic local storytelling. Over 70% of Netflix’s subscribers are now outside North America, and the platform’s most explosive growth has come from markets like Asia, Latin America, and the Middle East. Instead of exporting Hollywood-only hits, Netflix doubled down on producing and promoting shows that reflect local culture, language, and nuance.
- Squid Game (South Korea) became the most-watched series of all time on Netflix, reaching over 265 million views globally. And not because it was dubbed into English, but because it told a uniquely Korean story that resonated universally.
- Money Heist (La Casa de Papel) wasn’t just subtitled, it was marketed as a Spanish cultural phenomenon, with Netflix tapping into local fandoms before scaling it globally.
- Sacred Games (India) gained traction because it leaned into Bollywood-style drama and regional issues that local audiences understood and valued.
This strategy reflects a simple truth: people connect with brands that “speak their language”.
Netflix Partnered With Burger King, Domino’s, Google, Xbox and More for the International promotion of Squid Game
Takeaway for Forex Brokers
For forex brokers, the key lesson is that localisation goes far beyond simple translation. It’s about creating campaigns that truly resonate with local audiences. Messaging should reflect cultural values, regulatory expectations, and regional trading habits, whether emphasising trust and stability in Japan or opportunity and growth in Latin America.
#3 Experiment With Immersive Experiences
Netflix has mastered the art of frictionless engagement. Features like “Continue Watching” and synced progress across devices mean a subscriber can pause a show on their living room TV and continue on a smartphone during a commute. And all this without losing their place. This convenience isn’t just functional; it taps into a psychological principle called the Zeigarnik effect, where people are more likely to return to tasks that are left incomplete. By giving viewers an effortless way to resume content, Netflix increases session frequency, engagement, and ultimately retention.
- Retention impact: Netflix’s seamless UX contributes directly to a churn rate of just 4%, well below competitors like Hulu (4.1%) or Disney+ (3.8%). (blog.hubspot.com)
- Behavioural insight: The simple act of “picking up where you left off” triggers a sense of progress and investment, increasing emotional attachment to the platform.
Takeaway for Brokers
For forex brokers, the lesson is to create seamless, multi-platform experiences that remove friction and encourage ongoing engagement. Just as Netflix allows viewers to resume shows across devices, brokers can enable clients to access dashboards, trading activity, educational content, or compliance tutorials anytime, anywhere, without losing progress. Incorporating features like saved progress, cross-device syncing, and smart reminders not only makes interactions easier but also leverages psychological triggers that build habitual engagement. By reducing friction and fostering continuity, brokers can strengthen client loyalty, increase usage, and ultimately drive higher retention and lifetime value.
#4 Perfect Planning & Pre-Launch Hype
Netflix’s original content is crafted like a Hollywood blockbuster. Stranger Things, strategies included teasers, social campaigns, out-of-home billboards, meme-friendly moments, and ending with 1 billion viewing hours and 25 billion TikTok views.
The genius of Netflix’s approach lies not only in the content itself but in the integrated marketing ecosystem surrounding it. Every element, from social campaigns to experiential events, is designed to generate anticipation, spark conversation, and convert curiosity into engagement. Netflix is an expert at building hype that drives both immediate viewership and long-term loyalty.
Takeaway for Brokers
For forex brokers, the key lesson here is to treat campaigns and product launches like a blockbuster event. By building anticipation through pre-launch teasers, leveraging email, social media, webinars, and even events, brokers can generate buzz. It’s essential to plan well in advance and create strategies for key campaigns and announcements. This will help to bring everything together, keep it running on schedule and amplify its impact.
#5 Retention via Fresh Content & Emails
Netflix keeps its library fresh and communicates smartly. It curates hyper-specific rows (“Because You Watched…”) and emails that feel like tailored guides, not marketing blasts. Their churn rate hovers around 2.4%, markedly lower than competitors like Hulu at 4.1%.
In the context of forex brokers, retention is just as critical and often more challenging. According to Trading Platforms Research, over 50% of retail forex clients stop trading with a broker within the first year, largely due to poor engagement, lack of educational support, or generic communication. Active retention strategies can dramatically improve these numbers: brokers who implement segmented, personalised communications see 20–35% higher engagement and up to 15% lower attrition rates within a year.
Takeaway for Brokers
50%+ is a shockingly poor retention rate given the high cost of acquiring traders in the first place. For forex brokers, the lesson is that retention depends on consistently delivering relevant, personalised, and timely content to clients.
By segmenting users based on trading behaviour, platform usage, or portfolio size, brokers can send targeted updates, market insights, educational resources, or interactive tools that feel tailored rather than generic. Regularly refreshing content keeps clients engaged, while gamification or milestone rewards can further reinforce loyalty. This approach transforms sporadic traders into long-term, high-value clients and significantly reduces drop-off rates.
#6 Community & Viral Storytelling
Netflix’s marketing goes far beyond traditional communication; it actively sparks conversation and drives cultural engagement. Campaigns are designed to be shareable and conversation-worthy, whether through memes, social media challenges, viral clips (think Jenna Ortega’s Stranger Things dance on TikTok), or interactive fan experiences. By creating content that audiences want to discuss, imitate, and share, Netflix generates way more engagement than it would through display advertising.
For forex brokers, the lesson is that engagement doesn’t stop at display banners. It’s about making your brand part of the conversation in your target communities. Traders are increasingly active on LinkedIn, Twitter, Telegram, and Reddit, discussing strategies, platforms, and market moves. Campaigns that tap into these communities can position a broker as innovative, relatable, and authoritative, rather than just transactional.
Takeaway for Brokers
Make your content shareable, because when traders share, you win trust by association. A study by FinanceFeeds found that brokers who actively engage clients on social media and community platforms see up to 30% higher retention and 25% higher platform activity. This demonstrates that sparking conversation directly drives business outcomes.
- Share infographics, short videos, or charts that simplify complex trading concepts
- Create market memes and light hearted commentary to humanise your brand and make your messaging more memorable.
- Host trading competitions, quizzes, or games that encourage social sharing and peer interaction.
- Spotlight high-performing traders or case studies in ways that inspire community discussion, similar to Netflix spotlighting fan reactions or influencer content.
Ready To Create Binge-Worthy Content?
Netflix shows us that great marketing isn’t accidental, it’s carefully engineered. Binge-worthy, algorithmically personalised, emotionally resonant marketing builds loyalty which in turn builds ROI. As a forex marketing agency, we understand trader psychology, regional nuances, market trends and compliance requirements. We turn this knowledge into binge worthy content and social media that keeps your traders coming back, depositing and trading more. Book a free call with our team to talk about forex marketing.