Who needs the rich list or person of the year. Contentworks Agency has compiled a list of the top 20 fintech influencers to follow in 2018 and it’s packed with the brightest minds of the fintech sector.What we love about the fintech community is that it’s just that. A community. Unlike the traditional finance crowd, fintechers help one another, answer questions, support community projects and work together to enhance global projects and goals.
Why Fintech?
The financial sector is undergoing an exciting and much-needed transformation with specialised fintech areas such as mobile payments, blockchain and machine learning evolving at a rapid rate. Traditional financial institutions are embracing technological disruptions like never before, so if you want to keep up-to-date with all the latest developments – here are 20 fintech influencers to follow on Twitter in 2018:
1. Chris Gledhill – @cgledhill
As a London-based fintech speaker, commentator and writer, Chris Gledhill is particularly interested in disruptive technology, financial innovation and inclusion. He is the CEO and co-founder of SeccoAura – a location-based financial services app.
2. Chris Skinner – @Chris_Skinner
Chris Skinner is a renowned fintech writer, commentator and a keynote speaker who currently has over 43,000 followers on Twitter.
3. Brett King – @BrettKing
Brett is an author, speaker and a host of a fintech radio show. In 2015 King told CNBC that the banking sector will experience more disruption in the next 10 years than the previous 300.
4. Bradly Leimer – @leimer
Bradly Leimer is an accomplished fintech writer, speaker and the Head of Fintech Strategy at Explorer Advisory & Capital. He is passionate about making banking ‘better’.
5. Jim Marous – @JimMarous
Jim Marous is one of the most-influential people in banking. He is the co-publisher of The Financial Brand and owner and publisher of the Digital Banking Report.
6. David Brear – @davidbrear
Based in London, David Brear’s fintech interests include insurtech and blockchain. Brear is also a fintech investor, strategist, and public speaker.
7. Sebastian Meunier – @sbmeunier
Sebastian Meunier has many interests including financial innovation, insurtech, regtech, blockchain and artificial intelligence. While he only joined Twitter in 2015, he already has over 32,000 followers.
8. Devie Mohan – @devie-mohan
Devie Mohan is a fintech influencer and a keynote speaker with her own fintech blog – articles from which she regularly shares on Twitter.
9. Spiros Margaris – @SpirosMargaris
Ranked as the number one global fintech influencer of 2016 by Onalytica.com, venture capitalist Spiros Margaris has certainly made his mark on the finance industry.
10. Elon Musk – @elonmusk
As a South African-born American business magnate, investor, engineer, and inventor associated with global companies such as SolarCity, PayPal, SpaceX, and Tesla, Elon Musk made the 2016 Forbes list of The World’s Most Powerful People.
11. Tiffany Hayden – @haydentiff
Tiffany Hayden is considered one of the top 250 blockchain influencers on Twitter and was ranked by CoinFilter as one of The Top 40 Women of Bitcoin
12. Bill Sullivan – @WFSULLIVAN3
Bill Sullivan is a globally recognised fintech influencer who makes regular speaking appearances at industry leading conferences. He is the Global Head of Financial Services Market Intelligence
13. Andreas Staub – @andi_staub
Interested in behavioural economics, fintech and insurtech, Andreas Staub is an active and insightful social media user who is certainly worth following in 2018.
14. Eileen Burbidge – @eileentso
As a partner at Passion Capital, the leading early-stage technology venture capital investment firm in Europe, Eileen Burbidge is a self-confessed tech-a-holic with over 71,000 Twitter followers.
15. Christophe Langlois – @Visible_Banking
Christophe Langlois is an experienced presenter, fintech thought leader, and advocate for social media and personal branding. He is a regularly requested chairperson and speaker at conferences.
16. Florian Graillot – @FGraillot
As an experienced VC investor with a detailed knowledge of the fintech world, Florian Graillot is a motivator with a strong social media presence.
17. Bryan Clagett – @Clagett
Offering regular cryptocurrency insight and updates via his Twitter account, Bryan Clagett is part of the #fintechmafia with a current following of 23,500.
18. Brian Armstrong – @brian_armstrong
Brian Armstrong is the Co-founder and CEO at @Coinbase – one of the largest in the Bitcoin space. With a passion for alternative currencies he has rode the crypto wave and is a key figure within today’s fintech industry.
19. Aaron Pressman – @ampressman
As a self-confessed gadget geek, Aaron Pressman is a senior writer at Fortune, curating the daily tech newsletter Data Sheet.
20. Anna Irrera – @annairrera
Anna Irrera is a trading and tech reporter at Financial News focussing on fintech and blockchain updates as well as other finance-related developments.
The Benefits of Influencers
Fintech influencers are trusted and respected individuals within the financial industry who possess and share high-quality information. They also have a community of loyal followers who will give you a deeper insight into fintech concepts by sharing emerging fintech trends.
You can build a rapport with influencers by:
- Retweeting posts in a controlled manner
- Mention their Twitter handle in relevant tweets
- Share useful and up-to-date content to attract a ‘follow back’ response
- Send direct messages – but be careful not to be overly intrusive
If you don’t have the time to manage your social media accounts or follow key fintech influencers, contact the Contentworks team today. We can also help you to nail your fintech marketing.