One of the most searched terms right now is 360 marketing. But what is that exactly? A 360 marketing agency offers a comprehensive range of services to cover all aspects of a company’s marketing needs. The goal of a 360 marketing agency is to provide an integrated and cohesive marketing strategy that ensures consistent messaging and branding across all channels. Here are some of the 360 marketing agency services Contentworks provides.
Strategy & Planning
All good things start with strategy. Contentworks conducts market research, creates workable strategies and undertakes PR planning for our clients. Our agency founders provide expert training, fractional directorship, consulting and mentoring for companies looking to launch, restrategise or boost their leads.
360 Marketing Services We Provide:
- Conduct marketing workshops with key stakeholders.
- Deliver market analysis and consumer research.
- Develop strategies, brand guides, tone of voice documentation.
Content Marketing
Our team of writers specialise in the fintech, forex, blockchain, banking, legal and shipping genres. We provide strategic content for brands looking to outsource their entire content marketing operation or support their internal teams. Because we handle a variety of content formats, we can ensure your multichannel marketing message is aligned.
360 Marketing Services We Provide:
- Unique, human written content for your blog, web pages and education centre.
- Compliant content for your external communications such as PR.
- Video scripting, whitepapers and eBooks for a variety of sectors.
Social Media Management
Contentworks Agency specialises in social media marketing including Twitter, Facebook, Instagram, TikTok, Linkedin and YouTube. With extensive experience in the finance and tech sectors, our team is compliance savvy and up on the latest sector news, influencers and hashtags. Plus, we can ensure your social media goes the distance by utilising it in other marketing touchpoints.
360 Marketing Services We Provide:
- Social media strategy and planning.
- Content creation and posting on your channels.
- Reporting on your social media highlights and KPIs.
PR & Media
Well executed PR raises your brand’s authority, builds relationships with key audiences, and improves your SEO and ROI. With our deep pool of media connections in media outlets like the FT, Bloomberg, CNN and Forbes, Contentworks Agency is the #1 choice for brands looking to effectively establish thought leadership and achieve results in highly competitive markets.
360 Marketing Services We Provide:
- Media relations and press release distribution.
- Crisis management and planning.
- Media strategy and expansion planning,
Google Ads and Social Media Ads
The financial services space can be difficult for advertisers. With a lengthy list of platform and regional restrictions, cautious regulators and a high degree of technical understanding, many advertisers fail to see results. Our experts understand the financial services marketing space and are Google and Meta certified. Combine this with our great content marketing, and you have a winning formula for cost efficient, high performance advertising.
360 Marketing Services We Provide:
- Google & Meta Ads Management.
- Keyword Research & Optimisation.
- Pay-per-click (PPC) advertising
SEO
Ranking on top of the search engines is hard in 2024. Especially if you’re a financial services brand. We know that financial services brands vary widely, so we create unique SEO strategies to fit the goals and needs of each client. We provide SEO services to banks, forex brokers, insurance companies and fintechs.
360 Marketing Services We Provide:
- Keyword research & competitor analysis.
- SEO centric content for blogs and education centres.
- Guest posting and backlink strategies.
A 360 marketing agency ensures that all marketing efforts are interconnected and support your overall brand and business objectives. At Contentworks Agency we pay close attention to all your marketing touchpoints, leading to better results over time.
Book a Zoom with our marketing team to learn how we can help your brand.