Technology is rapidly transforming industries across the globe and with it comes a whole new set of buzzwords. While Fintech and Insurtech are well-known, other -tech sectors are rising to prominence. Join us as we look at 12 key sectors you should be aware of in 2025.
#1 Fintech
Financial technology, or Fintech, is revolutionising the way we manage money. From mobile payment apps to digital banking and cryptocurrency platforms, the sector is booming. According to CB Insights, global fintech funding reached $66.2bn in 2024, with embedded finance and BNPL (Buy Now, Pay Later) gaining traction. Fintech leaders like PayPal and Stripe continue to innovate, while startups drive disruption in niche areas like decentralized finance (DeFi).
#2 Insurtech
Insurtech, a subset of Fintech, focuses on streamlining and modernising the insurance industry. Companies are leveraging AI, IoT, and blockchain to improve risk assessment, claims processing, and customer engagement. The global insurtech market is projected to grow at a CAGR of 51.7% from 2023 to 2030, according to Grand View Research, with players like Lemonade and Root Insurance leading the charge. Lemonade leverages AI for fast claims processing. Root Insurance uses telematics to personalise car insurance rates.
#3 Healthtech
Healthtech is driving transformation in healthcare with telemedicine, wearable devices, and AI-powered diagnostics. Post-covid, telehealth adoption soared, with McKinsey reporting a 38-fold increase in usage compared to pre-2020 levels. Examples of healthtech brands include Teladoc Health, which offers virtual healthcare services; Medtronic, a leader in medical devices; Amwell, a telemedicine platform; Illumina, specializing in genomics and DNA sequencing; GoodRx, providing drug price comparison and discounts; and Oscar Health, a tech-driven health insurance company. Plus, there are numerous wearables like Fitbit Sense which monitors stress levels, skin temperature, and heart health. Oura Ring which tracks sleep, activity, and readiness with a sleek ring design. And AliveCor KardiaMobile, a portable ECG device for detecting heart rhythm abnormalities.
#4 Edtech
Educational technology, or Edtech, is reshaping learning with platforms like Khan Academy, and Duolingo. The global Edtech market is expected to hit $404 billion by 2025, driven by remote learning and personalised education solutions. Edtech is popular because it leverages technology to make education more accessible, engaging, and personalised. Key reasons for its popularity include: accessibility, affordability, personalisation and gamification which makes learning more enjoyable and effective.
#5 Proptech
Proptech (Property Tech) applies technology to the real estate sector, focusing on smart property management, digital real estate marketplaces, and IoT-enabled buildings. The global proptech market is predicted to reach $86.5 billion by 2032, according to Market Research Future. Companies like Zillow and Compass are using AI to streamline buying, selling, and renting properties.
#6 Wealthtech
Wealthtech is a Fintech niche focused on wealth management and investment tools. Robo-advisors like Betterment and Wealthfront, are democratising investing by making it accessible and affordable. The global robo-advisory market is expected to grow to $2.4 trillion by 2027, as automation meets personalisation in financial planning.
#7 Regtech
Regulatory technology, or Regtech, helps businesses comply with regulations efficiently. Solutions leverage AI and machine learning for real-time monitoring and risk management. As regulatory scrutiny grows, the Regtech market is forecast to reach $19.5 billion by 2026, with adoption in sectors like finance, healthcare, and cybersecurity. Regtech in the financial services sector refers to technologies like AI-driven compliance monitoring, blockchain for secure and transparent transaction records, and platforms like ComplyAdvantage and Trulioo that help institutions efficiently manage regulatory requirements and mitigate risks.
#8 Agritech
Agricultural technology, or Agritech, is modernising farming practices through precision agriculture, drone technology, and sustainable innovations. By 2028, the global Agritech market is projected to reach $22.5 billion, driven by the need for efficiency in feeding a growing global population. Companies like Indigo Ag and Deere & Co. are at the forefront, integrating AI and IoT into farming.
#9 Foodtech
Foodtech focuses on innovations in food production, delivery, and sustainability. With the rise of plant-based meats, companies like Beyond Meat and Impossible Foods are leading the trend for healthier, eco-friendly diets. The global foodtech market is expected to surpass $342 billion by 2027, fuelled by on-demand delivery and alternative protein solutions.
#10 Retailtech
Retail technology is revolutionising shopping experiences through cashier-less stores, augmented reality (AR) fitting rooms, and supply chain optimization. Amazon’s Just Walk Out technology and Shopify’s e-commerce solutions are transforming how we shop. The retailtech market is anticipated to grow to $68.9 billion by 2030, with an emphasis on personalisation and convenience.
#11 Greentech/Cleantech
Greentech, also known as cleantech, focuses on environmentally sustainable solutions like renewable energy, carbon capture, and energy-efficient technologies. Investments in cleantech exceeded $25 billion globally in 2022, according to PwC, with solar and wind power leading adoption. Companies like Tesla and First Solar are pivotal in driving a greener future.
#12 Traveltech
Traveltech encompasses technologies that enhance travel experiences, from AI-driven trip planning to contactless check-ins. Platforms like Airbnb and Hopper have been leveraging AI and big data for some time to offer seamless services. The traveltech market is expected to grow at a steady pace, hitting $17 billion by 2027 and it’s likely you’ve already used it without even realising.
Tech is changing the way we manage our finances, travel, health and leisure but brands from these newer sectors still need to raise awareness amongst consumers. At Contentworks Agency, we work alongside tech brands to provide educational content, PR, social media management and PPC. Book a free Zoom call with our team to start marketing your tech brand.