Article published at European Financial Review.
Marketing in the 90s had a lot to do with dialling up and cajoling journalists, wrapping your head around databases like MS Access, billboards and street poster runs in the middle of the night, and a lot of stamp licking. Fast forward 30 years later and things have changed a lot.
The marketing landscape is continually evolving, and marketers are reinventing themselves repeatedly to remain relevant. But the speed of change happening in 2020 really is something else. As one of the founders of Contentworks Agency and director of business development, I’ve been fortunate to view how marketing strategies have been shaped by this pandemic. With a focus on finance and tech companies, Contentworks was on the digital frontline witnessing key sectors like finance and business grapple with social distancing and enforced lockdowns. Just as the 2008 financial crisis gave birth to fintech, the 2020 crisis has driven the sector to new heights.
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