With the global influencer marketing industry worth $21.1 billion + at the end of 2023, this is a sector we’re watching pretty closely. Here are 10 tech influencers we’re following in 2024. Check out our previous list for more awesome tech stars.
#1 Sara Dietschy
As a popular tech influencer with 930k subscribers on YouTube and 188k followers on Instagram, Sara Dietschy is well-known for her techy vlogs and reviews and has partnered with some pretty huge brands including Samsung and Mitsubishi. What’s really cool about Sara is that she delves deep into tech products, tests them herself and gives her followers honest feedback. This video of Sara learning 3D computer graphics software, Blender, in just 24-hours received almost half a million views alone.
#2 Justine Ezarik
Justine Ezarik, AKA iJustine is an enthusiastic tech influencer well-known for her videos on Apple products, gaming and tech accessories. She has a YouTube channel with 7.1 million subscribers and attracts thousands of views with her product reviews, unboxings, challenges, Q&As, interviews, gossip videos and vlogs. She’s also got 1.4 million followers on TikTok where she tests new products and answers questions prior to launch. Check out Justine’s test of the Apple Vision Pro.
#3 Marques Brownlee (MKBHD)
As a self-confessed ‘geek’ and ‘tech head’, Marques Brownlee regularly posts quality tech videos to YouTube and has garnered a following of 18.1 million subscribers. He regularly reviews smartphones, laptops and other gadgets and is very current with his posts. His ‘2024 Tech I’m Ready For’ video received almost 3 million views and over 5000 insightful and inspired comments from enthusiastic followers. Brownlee’s videos are detailed, comparative, thought-provoking and relevant making him one to watch for 2024. He covers new product releases as well as concepts such a multi-modal AI.
You’ll also find Marques Brownlee on TikTok under the name MHBHD. We particularly love his product reviews here including this smartwatch step counter test which received 1.4 million views.
#4 Austin Evans
With over 5 million subscribers on YouTube, Austin Evans checks out the best of technology – from gaming PCs to smartphones and everything in between. His larger than life personality and enthusiastic spirit attracts thousands of views and he also offers followers a host of discounts which gives his content even more appeal. We love his craziness. The man bought the entire PlayStation setup to see if it was really worth it. Click here to hear his thoughts.
#5 Linus Sebastian
Linus is the founder of Linus Media Group, a company which creates unique and inspiring tech videos for YouTube and Twitch.tv. The company’s flagship channel, Linus Tech Tips, has been giving an audience of over 15 million subscribers a daily tech fix for over ten years covering everything from computer processors to nuclear fusion reactors.
Every Friday, top tech YouTuber Linus and CTO of Linus Media Group, Luke Lafreniere, also meet to discuss current events in the tech world – a subject which they hardly ever stray from in their day-to-day lives. The WAN Show podcast can also be found on YouTube and is streamed by hundreds of thousands of people.
#6 Greg Brockman
President and Co-Founder at OpenAI since 2015, Greg Brockman is one to watch if you’re AI crazy. It’s no secret that AI will play a huge role in our future and Greg is on Twitter following all the latest developments. From ChatGTP to code writing and programming, Greg covers it all. Fun fact: Before entering the AI world, Greg Brockman was the CTO of digital payment platform Stripe.
#7 UrAvgConsumer
UrAvgConsumer describes himself as ‘just your average guy who loves tech and giving his opinions on it.’ But he’s not just a random guy rambling on about the latest iPhone to anyone who will listen. His YouTube account has over 3 million followers and features some pretty awesome unboxing videos. With an ‘everyman’ kind of vibe, UrAvgConsumer includes budget tech ideas and covers must-have accessories. His videos are useful and regularly get thousands of views.
#8 Satya Nadella
When you think of influencer interaction, you might instantly hop to Facebook or Instagram, TikTok or YouTube – but don’t forget LinkedIn. This is the place to be for insightful thought leadership from tech masterminds such as Chairman and CEO of Microsoft, Satya Nadella. What’s really cool about LinkedIn is that it’s a great platform for in-depth articles and Nadella regularly takes to the platform to share personal opinions as well as the latest developments from Microsoft. This has led to a LinkedIn following of over 10 million.
#9 Arun Rupesh Maini
With a whopping 17.8 million subscribers on YouTube, Arun Rupesh Maini has posted 1.6k videos and counting. His goal is to create ‘the greatest tech community on the planet’ and his videos (which regularly include product battles) attract millions of views and hundreds of interesting comments. His ‘Coolest Tech in Japan’ video was viewed by 6.8 million people and delves into the heart of tech development and innovation. If the caption is anything to go by it’s also setting the scene for future travel tech videos.
#10 Hayleigh Chamberlain
As the founder of YouTube channel Hayls World, Hayleigh has over 1.8 million subscribers and 130 million channel views. Her channel checks out all the latest tech and AI tips, tricks, hacks, hidden features, gadgets, reviews, how-tos, demos, apps and more, offering useful information about everyday tech. Follow Hayls World to discover brand new or forgotten features that you can use in everyday life. Check out this example for the Galaxy Watch 6.
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