At Contentworks Agency, we usually reflect on the year around Christmas time. But this year has been so full, we wanted to take time out to look back on the first six months and look ahead to what is coming up for the 2nd half of 2025. We’re looking at the events that shaped the year so far, some achievements, industry insights and gossip! Read on to hear about our latest:
- Events
- Client case studies
- Industry News
Financial Events, Expos and Summits
Contentworks Agency is often approached to media partner at key global events and invited to speak at some of the top financial summits. We also have a handy calendar of key financial events around the world which we update regularly. Here are some of the highlights from the first half of this year.
Niki pictured with long time industry pro Sarah Henry of AllFX Consult
iFX EXPO
A key industry event for brokers, PSPs, and B2B platform providers, the year kicked off with iFX EXPO Dubai. Contentworks Agency was happy to continue its long-established partnership with this high-calibre event. Later in the year we collaborated again on the iFX Expo in Mexico and the International version in Cyprus. We’re also looking forward to the iFX EXPO in Hong Kong later in October.
Vision Forex
In its 3rd year, Vision Forex Summit has fast become the go-to conference for industry players and thought leaders. Qube Events runs a variety of business summits around Europe and MENA with a focus on finance, regtech, payments and fintech. They are known for the quality of presentations and insightful conversations and networking.
FMM Summit ’25
We were happy to media partner with our peers at Financial Markets Media (the agency arm of popular FX Street) for their inaugural summit. Contentworks Agency Director, Niki Nikolaou, was invited to moderate a panel on Branding vs Performance, and she also gave a keynote speech on aligning content with hypertargeting and marketing funnels.
Reflect Festival
Having moderated several panels at last year’s Reflect Festival, Niki was once again invited to host the Money Stage by Payabl in the impressive Dome Stage. Panel discussions centred around the fragmented startup landscape, how payments are reshaping business and the future of money.
Money 2020
In our third year of media partnership, we were happy to once again support this massive event that happens in Amsterdam once a year. While we didn’t make it in person this year, we can safely say from our previous experience, that this is a major show for the industry.
Events Coming Up
While there is a slight hiatus of events during summer, by October conference organisers are back in the swing of things. Check out our article for key financial events, and here are some to take note of.
- Nordic Fintech Week: September 24-25, Copenhagen
- The Forex Expo: OCTOBER 6-7, Dubai World Trade Centre
- iFX EXPO Asia 2025: 26-28 October, Hong Kong
- The Global Trade Finance Expo: November 19-20, Dubai, UAE
- FMLS 25: 25-27 November, Magazine London
Client Case Studies
One of the most satisfying things as an agency, is having clients that have been with us for years. It’s also exciting when we onboard new clients and have the opportunity to create something wow together. Here are just a few of our most recent client work.
Skyside Aviation and Columbia Beach Resort Video
Contentworks Agency was delighted to create the script for a luxury video campaign showcasing the partnership between Skyside Aviation and Columbia Beach Resort. Working with our long time video producer Peter Leontiades of MotionMilk, we created something we are very proud of.
Snappi, A Neobank Content Strategy & Execution
After quietly working alongside startup neobank, Snappi, for the last two years, we were finally able to share the results. Α Piraeus Financial Holding (PFH) subsidiary, Snappi is the first Greek neobank to receive a license from the European Central Bank. We worked with the wonderful marketing team at Snappi to strategise their content – from creating a copy style guide, researching keywords and competitor keywords, formulating an article plan and creating content for their website and education centre.
Coming Up Client Side
As well as keeping our long-term clients happy, We have a few more fun projects in the works. We’re looking forward to sharing more on these on our Portfolio later in the year.
- Major SEO project with global broker
- Strategising for a European startup neobank
- Social Media content creation for a Fintech SaaS
- Infographic research, content and design for a platform provider
Staying Informed on Financial News
As a financial content marketing agency, we remain updated on latest industry trends, news and announcements. As we are often involved in strategic marketing discussions with our clients, we need to know the current landscape in both marketing and financial services. A good way we do that is by researching and creating blogs exploring these areas. We are writers after all!
Our most popular finance articles of the past month
Regulations updates: We do a FREE monthly update on the latest news out of global regulators including CySEC, ASIC, FCA, SEC and more. We also follow the latest on different laws and directives that affect our industry including MiFID, ESMA, GDPR etc. Read our regulation roundup here.
Fintech trends: Fintechs are a particular breed that have specific challenges. They are in a high-risk and highly competitive environment. Understanding what works and best-in-class examples help both our clients and us stay ahead of the game.
Finfluencers to follow: We often provide handy lists of financial services hashtags, and influencers to follow on different platforms. This article looks at fintech influencers on Linkedin.
Broker gossip: This is the real reason you’re reading this article, right? Always good to know who is doing what and how. This article looks at brokers smashing their turnover targets.
AI: We just put that in because everyone is talking about it. But this article specifically looks at how you can improve your SEO and AEO (answer engine optimisation).
Fun with Medium: Content on our Medium channel is trading focused but a little bit lighter. Here we talk financial conspiracy theories, trending finance topics, Elon Musk and the Pope. Yes really.
In the Media: Our directors are often approached by leading publications to provide commentary and opinions on the industry. Here is a recent one by Director Charlotte on content marketing that works for prop trading firms.
Celebrating 8 Years Of Contentworks Agency
This was our 8th year of operations, and we are super proud of our team of marketing strategists, content writers, analysts, and social media professionals. Directors Charlotte and Niki came from a financial marketing background and have a deep understanding on what a busy marketing department needs from their external agency – efficient, high-quality work, that is compliant and no fuss.
Our team members will be taking some time off during the summer but it’s business as usual for the agency. Niki will be keeping it local and taking the family camping, start packing the car now! Charlotte will be refuelling her creativity by mooching around stately homes in England with a large ice cream (or two).
Want to work with us in Q3/Q4? Book a free Zoom with our team.