Article published at FinanceFeeds
Finance brands have a reputation for being all ironed shirts and straight ties. But things are changing. These days, brands within this heavily governed industry are becoming easier to relate to with digitalisation helping to humanise finance and put the consumer first.
Finance brands are looking for ways to be more relatable to their consumers’ lives and this is where Instagram comes in. The platform’s visual nature is ideal for brand building and consumer interaction, with Instagram Stories bringing many brands to life.
Contentworks, a leading marketing agency for the financial services sector, is an avid Instagram fan. The team provides social media and content management to leading banks, FX companies and fintechs. Contentworks has compiled a list of 10 finance brands you should check out on Instagram.