Effective PR not only amplifies your brand but also positions your company as a leader in a competitive market. Fintech PR manages the communication between a fintech and its stakeholders, including customers, investors, regulators, and the public. But what components make up an effective PR strategy in this space? Let’s dig in.
Fintech PR In 2025
In 2025, Public relations play a vital role in helping fintechs gain trust and funding. Through effective PR strategies, fintech firms can establish transparency, leverage social proof, and navigate regulatory challenges. All this is essential for fostering long-term consumer confidence. Let’s look at the fintech scene in 2025:
Global Expansion
The fintech sector is still experiencing significant growth, with the number of startups worldwide reaching approximately 30,000 . Out of these, 13,100 Fintech startups are from the United States. This expansion underscores the increasing competition and the need for strategic PR to stand out in a crowded market.
Digital Payments
A significant portion of consumers globally have adopted fintech services, with 75% utilising payment and money transfer solutions. This widespread adoption underscores the importance of PR strategies that highlight security, convenience, and user experience
Revenue Projections
The industry’s revenue has seen substantial increases, growing from $85.92 billion in 2017 to an estimated $201.91 billion in 2024. This upward trajectory highlights the escalating influence of fintech in the global financial landscape.
Adoption of AI in Fintech Communications
The adoption rate of AI in financial businesses worldwide is projected to reach 72% by the end of 2025. Integrating AI into PR strategies allows fintech companies to analyse data more effectively, personalise communications, and predict market trends.
Key Components of a Successful Fintech PR Strategy
As a content marketing agency specialising in finance, we know what works and what doesn’t. Let’s run through the key components of a successful fintech PR strategy.
Clear Messaging
Research shows that 63% of consumers need to hear company messaging three to five times before they believe it, emphasising the importance of clarity and consistency in a successful PR strategy. Articulate your company’s mission, values, and unique value proposition. Ensure that your messaging is consistent across all channels and resonates with your target audience. Clarity in communication helps differentiate your brand in a crowded marketplace. At Contentworks Agency, this starts with a tone of voice workshop and strategy with key stakeholders.
Media Relations
Working with a fintech PR agency means you will have access to strong relationships with journalists and media outlets that specialise in financial services. If you are not utilising a marketing agency, you should take time to research the market and tailor your pitches to secure exposure. Be aware though, that this is a crowded market and it is likely you will need to pay for your PR. Exceptions might be companies offering charitable initiatives or a world changing concept. Fintech companies can expect to spend anywhere from $5,000 to upwards of $20,000 per month on PR. The exact cost will depend on the scope of services, media outreach, and campaign complexity.
Thought Leadership
62% of C-suite decision-makers request calls or meetings with companies that produce high-quality thought leadership content. 8 in 10 of those will happily provide their contact details to download in-depth reports. Thought leadership in your fintech PR establishes your brand as a trusted industry authority, building credibility, and fostering stronger relationships with investors, customers, and stakeholders. Thought leadership activities such as publishing insightful articles, speaking at industry events, hosting webinars, and engaging in expert commentary help position your brand as a credible and influential voice in the fintech sector. We often assist fintechs with their thought leadership content freeing them up to focus on their core business goals.
Digital PR and Online Reputation Management
According to a survey by PWC, 87% of executives believe that reputational risks are more important than other strategic risks, highlighting the critical role of effective reputation management in maintaining trust and credibility. Proactive PR is only a small part of a good PR strategy. The rest involves consistent communication, reputation management, community engagement and social listening. You will need to engage with your audience on social media, monitor online reviews, and implement SEO strategies to enhance your brand’s visibility and reputation. This is not a one-time activity, but something you will need to do daily.
Data-Driven Whitepapers
A study by Demand Gen Report found that 71% of B2B buyers use whitepapers to research purchasing decisions, making them a highly effective marketing tool for fintech companies. A typical customer buying cycle can be defined as having five stages: awareness, consideration, preference/intent, purchase, and repurchase. An informative, carefully crafted white paper would typically fit into the third stage. This is where the customer has heard of your brand, is considering your service, and now needs that final piece of persuasive content to trigger action. We utilise data and statistics to craft compelling whitepapers that highlight industry trends, showcase market insights and solve problems. Insightful whitepapers can form an important part of your fintech PR strategy and are likely to pique the interest of investors and B2B brand leaders. Remember that you will also need to get your whitepaper noticed through PR or sponsored posts on your social media channels or AdWords.
Let’s Get Your PR Strategy Started
The fintech industry faces unique challenges, including regulatory scrutiny, rapid technological advancements, and high competition. Navigating these challenges requires a proactive and adaptive PR strategy and a team of fintech marketing professionals. By focusing on your fintech PR, your brand can effectively position itself as a leader in the industry. Book a Zoom with our team to discuss your fintech marketing.