Article published at CEO World
If you’ve ever sang the “I’m Loving It” jingle while passing McDonald’s famous golden arches or bought Nike products because you’re ready to “JUST DO IT!” you’ll know how effective marketing can be.
The right song, slogan or catchphrase can leave a lasting impression, but not every campaign is effective. Indeed, many crash and burn, so let’s take a closer look at why your last marketing effort might have failed.