It’s that time of year when clients ask us for our marketing predictions for 2025. And we’re ready with some good ones plus our usual honest opinion of them. The marketing landscape in 2025 is set to evolve, driven by changing consumer preferences and technological advancements. Here are 8 marketing predictions for social media, content marketing, and SEO. These insights, supported by our actionable tips, will help marketers stay ahead of the curve next year.
#1 Increased Focus on Interactive Content
Stat: Our marketing predictions on this one is that interactive content will soar. Interactive content generates 2x more engagement than static content. It engages users by encouraging active participation, leading to increased user retention, improved learning outcomes, and stronger connections with the brand or topic.
Takeaway: Interactive content like quizzes, polls, and interactive infographics will become staples in social media and content marketing strategies. Providing your audience with content that invites participation increases brand recall and user involvement.
Tip: Incorporate more swipeable stories into your Instagram posts to boost interaction and encourage sharing. Think about how you’re incentivising your audience to interact with you. That might be with a flash giveaway or discount. In the finance space it could be exclusive content or a gated webinar.
#2 A Mass Exodus To Bluesky?
Stat: The deluge of goodbye messages from people leaving X began shortly after Donald Trump’s election victory. The support Elon Musk X’s owner, gave Trump during the campaign was sited as a reason. Daily users of X, previously known as Twitter, have declined consistently since Musk acquired it in 2022. Last year, it had roughly 250 million daily active users and Musk claimed that the total would grow to 1 billion in 2024. On election day last week, X had only 162 million daily users.
Takeaway: Many have opened accounts with Bluesky with total users now over 15 million, up from roughly 13 million at the end of October. Marketing predictions say it’s the end of X as Bluesky is championed by former Twitter CEO Jack Dorsey. Bluesky was an invitation-only space until it opened to the public in February. As a financial services marketing agency, it’s important for us to be unbiased politically and keep up with the latest financial market news. As such we will remain on X but will be keeping an eye on Bluesky.
Tip: Consider your internal resources before opening accounts on every social media platform. If you think Bluesky is a better fit for you than X, you can start publishing there and rebuilding connections.
#3 Micro-Communities for Engagement
Stat: Marketing predictions #3 is the rise of micro communities. 67% of social media users join niche groups or communities to interact with like-minded people. Micro-communities foster deeper engagement by bringing together individuals with shared, niche interests, creating a sense of belonging and trust. This targeted focus allows for more meaningful interactions and loyalty, as members feel seen and valued within the group.
Takeaway: Brands can tap into micro-communities within larger platforms like Reddit. Engaging with these groups helps cultivate a loyal, highly involved audience that acts as organic brand ambassadors. In the financial marketing and forex marketing spaces there are plenty of micro communities. Talk to us about your financial services marketing.
Tip: Identify and participate in niche groups related to your industry but contribute value through meaningful conversations and exclusive content. Don’t spam or you will find yourself on the outside of their community!
#4 Long-Form, Evergreen Content Revival
Stat: On average, long-form content attracts 77% more clicks than shorter articles, meaning the demand for the lengthy blog posts is still out there. And that goes for videos too if they’re interesting enough! TikTok and Instagram have increased their video length capabilities to rival YouTube and draw in audiences whose preferences skew heavily toward longer content. Our content marketing predictions heavily feature the rise of long form content.
Takeaway: Long-form, well-researched articles and guides will gain prominence. Content that maintains value over time continues to attract readers and ranks better in search engines if it is properly optimised for SEO.
Tip: Speak to our team about updating your older, high-performing articles with fresh data and insights to keep them relevant and valuable. The url can remain the same so you continue to gather momentum and maintain traction.
#5 TikTok Will Evolve Its Shoppable Content
Stat: 58.2% of TikTok users said they use the platform for shopping inspiration. 39.1% actively look for products to shop and 48% use TikTok for information gathering on product purchases. By 2025, TikTok marketing will likely evolve to focus on advanced shoppable content and seamless in-app purchasing, integrating AR technology for virtual try-ons and enhanced product interaction. Brands will increasingly use AI-driven trend analysis to create hyper-relevant, viral content, making campaigns more adaptive.
Takeaway: Social media and content marketing coming from China should not be underestimated. TikTok and Temu are two very strong examples of powerful marketing machines. If your brand hasn’t cracked TikTok yet, speak to our team. We create scripts, action plans and complete social media management solutions.
Tip: Start by following TikTokers in your sector. Research trending hashtags and learn what gathers engagement and what doesn’t.
#6 Google Voice Search Will Require Content Changes
Stat: By 2025, more than 50% of all searches are predicted to occur through voice and image-based interactions. In 2025, Google search marketing is expected to become more focused on conversational and intent-based queries. Voice and visual search will play a larger role, requiring marketers to optimise content for multimodal searches and incorporate schema markup for rich results, enhancing visibility and engagement in an increasingly interactive search environment.
Takeaway: Marketers should aim to optimise for conversational keywords. These are natural, question-based phrases that align with how people speak and search verbally, ensuring content matches the intent behind voice searches. By incorporating structured data, marketers can enhance their content to appear in rich snippets, featured boxes, and other interactive search results, improving visibility and click-through rates. Google prioritises content that is user-focused, especially since the launch of its “helpful content update” in August 2022. Part of being user-focused is offering accurate, up-to-date information. Regularly refreshing your content helps to do this and boost your website’s search engine rankings. In turn, you’ll attract more organic traffic, since up to 92% of all organic traffic goes to sites that rank on the first page of Google’s SERP
Tip: Prioritise content relevance and user experience. This means ensuring that every piece of content is not only optimised for SEO but also provides genuine value, matches user intent, and is easily accessible across different formats and devices.
#7 Content Refreshing and Re-Optimisation
Stat: This prediction fits well with the need to rethink content in accordance with Google’s voice search priorities. Regularly refreshing your content helps boost your website’s search engine rankings. In turn, you’ll attract more organic traffic as up to 92% of all organic traffic goes to sites that rank on the first page of Google’s SERP.
Takeaway: Analyse your Analytics (what a sentence!) Check out your most popular articles and make a plan to rewrite them. You may need to revisit industry keywords and phrasing because these may have changed since the article was first written. Use the opportunity to update stats, check links and revisit your sources of information.
Tip: Conduct a content audit now to identify high traffic pages that could benefit from updating and re-optimisation.
#8 Silent Social Media
Stat: An average smartphone user in the US receives at least 46 push notifications daily. And it’s causing anxiety and stress. Many of us disable notifications and have our phones on silent. So perhaps unsurprisingly, our #8 marketing prediction is the rise of “silent social media” platforms that emphasise minimal notifications and passive interaction to combat digital fatigue. Brands will adapt by creating subtle, non-intrusive content designed for ambient engagement, where users consume and connect without the constant noise of traditional notifications and push alerts, catering to a desire for mindful and less disruptive digital experiences. This is in sharp contrast to the rage baiting, engagement hungry tactics employed by a lot of brands.
Takeaway: Platforms or app features that prioritise scrollable, non-intrusive content feeds without alerts, such as a curated feed that users can explore at their own pace without push notifications could be big. Brands may leverage this by creating aesthetically pleasing, loopable videos or calming content, like virtual showcases and serene, soundless ads, which engage viewers subtly without demanding immediate reactions. This shift could foster a more relaxed user experience, blending brand exposure with a low-pressure, ambient browsing environment.
Tip: ASMR (Autonomous sensory meridian response) has been a huge trend in the past few years. ASMR is triggered by things like whispering voices, paper tearing, and water flowing. We loved Neigh-SMR from Lexington Kentucky. Check it out and then think about how you can make your marketing more enjoyable for users.
Enjoyed our 8 Marketing Predictions for 2025? Go ahead and hit share! Our marketing predictions for 2025 have a lot in common. They emphasise the importance of creating content that pleases users. Whether it’s making search easier, social media more soothing or content more informative. It all centres around optimising for user behaviours and leaning into new technologies to do it.
Ready to improve your content marketing in 2025? Book a free call with our expert team.