Article published at FinanceFeeds
Millennials are Digital Natives in the sense that they’ve grown up with technology. They’re highly connected with 95% owning a smartphone and 85% hooked up to social media. And consumers within this category are 2.5x more likely to be an early adopter of new tech trends than other generations. So, what does this mean for fintech brands and how are marketing agencies like Contentworks setting the pace?