In a saturated market, the best way for brokers to grow their revenue is to expand to less-served, rapidly growing regions. As the leading marketing agency for the financial services space, Contentworks collaborates closely with forex brokers around the world. Our experience helping brokers enter emerging markets has given us unique insights into what works and what doesn’t. In our brand new eBook, we’re sharing our insights on Africa and LATAM, plus some predictions on the next hot markets for forex brokers.
Why Africa and LATAM?
The rise in popularity of forex trading in Africa over the past few years has been spectacular. So much so that the continent is now competing with mature markets like North America and Europe, being home to 1.3 million forex traders in 2023. Compare this to the 1.5 million each in North America and Europe. Conversely, LATAM is an emerging market with favourable conditions for forex trading to thrive, such as rising internet penetration, a growing young, digital-first population, and an eagerness among youth to explore alternative income sources. This is evidenced by the experience of brokers who have been early movers to capture the South American market.
With retail traders increasingly entering the financial markets in these regions, brokers that position themselves just right will gain an edge over the competition. Our latest eBook offers insights into these emerging markets, and what can help brokers establish themselves as the preferred trading partner.
What Does the eBook Cover?
- The current state of play for forex brokers in LATAM and Africa
- The high growth potential of African and LATAM economies
- Well-developed infrastructures that will help you offer advanced trading solutions.
- Our predicted destinations for forex brokers looking to explore new markets
- Barriers to entry and marketing fails
- Marketing trends and tools in emerging regions
- Marketing techniques that are proven to work in new regions
We’ve dedicated separate chapters to telling you about the marketing best practices for Africa and LATAM. Plus, a chapter to tell you about untapped markets that hold amazing potential.
Ready to arm yourself with knowledge to penetrate new markets? Download our brand new eBook for free.