Whether it’s the latest geo-political event like Covid19 or OPEC shenanigans, there’s one thing that’s certain – the markets move at a fast and dynamic pace. As a financial service provider, you want to be delivering insightful, timely and actionable content to your clients. So ask yourself, are your traders getting actionable analysis?
Volatility and uncertainty in the markets can be a double-edged sword. While risk aversion may set in, brokers should be looking at ways to bring out the opportunities for their traders. Delivering incisive and astute market analysis to clients is a very direct way to engage, acquire and retain your audience. But, with the speed of the markets it’s not always easy to keep your content up to date and on the mark. Here’s where working with a leading content marketing company that understands the finance sector can help your team.
#1 The markets move at a rapid rate
Watching the markets is one thing. Writing a daily forecast, crypto analysis or weekly overview based on the latest developments is another. Pulling together a well-written, informative piece based on accurate analysis is both time consuming and difficult for many. That’s why FX companies often outsource market analysis. Getting someone else to do the job is not only easier but it allows you to focus on other areas of your business.
#2 Unique content is a real winner
If you want your business to stand out from the crowd, unique content is the way forward for many reasons. Firstly, providing original market analysis that’s up-to-date and technically accurate helps traders to get an instant overview of the markets. Such useful, informative and educational content will set you apart from competitors and make you the go-tos for market sentiment.
Secondly, unique content is favoured by Google and is therefore an easy way to improve your Search Engine Optimisation (SEO) efforts. Taking content from someone else’s platform is heavily frowned upon and while linking back to other webpages is acceptable, you must never copy and paste.
Analysis needs to be fresher than fresh which means it needs to be creatively produced on a regular basis. And that’s where you can outsource market analysis to save you time and stress.
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#3 Compliance matters
With regulatory bodies such as FCA, ASIC and CySEC being increasingly eagle-eyed, remaining up to date with the regulatory environment is crucial. If you’re going to provide analysis, which we’ve established is a great idea, it needs to be written in a way that won’t break any of the latest compliance rules.
While many finance companies have a dedicated team of finance writers, they may not be ideally suited to write in-depth financial analysis or market news pieces. As content of this nature is time sensitive, there’s no time for employees to hang around and work out what terms they need to use. So it’s better to find a writer who is a financial market expert with a comprehensive grasp of compliance – and what it means if you break the rules.
This combination of skills is hard to find locally, but it is out there (cough, cough, Contentworks). Yes, our expert team of financial writers understand the markets and know the ins and outs of regulatory laws. We provide everything from daily analysis to weekly and quarterly forecasts to a range of brokers, banks and institutes who choose to outsource market analysis.
#4 The financial markets operate 24 hours a day
Even if you employ the very best financial writers out there, they’ll need to sleep at some point. As the financial markets operate 24 hours a day, 5 days a week, it’s a good idea to at least partly outsource analysis so you’re covered during the day and night. That means you can publish high-quality material at the crack of dawn and be on the ball should any dramatic twists and turns take place overnight. Don’t forget, everything from political news to financial reports can alter the markets significantly and therefore you literally can never lose focus if you want to excel on the market analysis front.
#5 Analysis keeps traders, trading
Essentially, when clients sign up to your FX trading platform, you don’t want them to leave. So, it makes sense to keep them interested and trading by providing as much information as they could possibly need. Traders need to understand the markets in detail which explains why market analysis is crucial. With recent events like Brexit, Coronavirus and the US elections rocking the markets, they need analysis more than ever. Price movement information, breaking news, insights from thought-leaders, expert opinions and market stats. All this will help to reassure and bolster trader confidence.
#6 It’s cost effective to outsource analysis
If you need a daily market analysis piece prepared then it’s cheaper to outsource. Smaller forex brokers and those looking to rein in their spending are choosing to do just that. The benefits are of course saving on salary, holiday pay and the ability to upscale or downscale based on your requirements.
Be one of the first 17 to submit your interest in analysis and we will provide you with one piece completely free! Pick any 3 currencies, indices, commodities or cryptos and tell us what event your content should focus on. We will then create a piece of analysis that’s unique for your brand. Your analysis is completely free and you can use it on your blog, email or social media.