Welcome to the ultimate Spend/Save guide for businesses exploring content marketing services. Whether you’re in finance, healthcare, tech, or retail, your content budget needs some strategy. At Contentworks Agency, we offer a full suite of content marketing services. But we also believe in smart budgeting, which is why we’re dishing out the truth on where to spend and where to save, industry by industry.
FINANCE INDUSTRY
Content Marketing Services To Spend On
- Educational Articles & Blogs: Financial literacy is in high demand. Customers crave explainers, investment insights, and economic breakdowns. Insightful and knowledgeable content builds trust and ranks well in search engines.
- Whitepapers & Financial Analysis: Institutional clients and savvy investors love data. In-depth whitepapers and detailed financial analyses position you as an authority and help convert high-value clients.
- Research Papers: Impress regulators and stakeholders with detailed, well-sourced reports.
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- Expos & Event Coverage Content: Unless you’re hosting the event, expo-specific content tends to be short-lived. Spend your budget on evergreen pieces instead.
- Influencer Marketing: Regulators are all eyes when it comes to influencers right now so trying to bypass compliance by recruiting a celeb won’t work. Plus, that’s a lot of budget to spend for short term results.
HEALTHCARE & WELLNESS
Content Marketing Services To Spend On
- Research-Based Blogs & Articles: Whether it’s a new treatment or wellness trend, patients and providers crave accurate, timely info. Blogs build authority and help with SEO.
- Video Content: Patient testimonials, doctor Q&As, and animated explainer videos break down complex topics.
- PR: Thought leadership PR placements in health journals and digital media boosts your credibility.
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- Overly Technical Whitepapers: Unless you’re targeting researchers or investors, keep it simple. General audiences won’t read a 60-page document on cytokines. (You see, you had to Google it!)
- Flashy Social Campaigns: Wellness can thrive on social media, but healthcare-specific orgs often struggle with compliance. Best to focus on clear, informative posts.
TECH STARTUPS
Content Marketing Services To Spend On
- Thought Leadership Blogs: Emerging tech companies need to build credibility fast. Insightful blogs from your CTO or founder can position you as an innovator.
- Explainer Videos: From SaaS to AI, if people don’t get it, they won’t buy it or use it. Use short and sleek animated videos to showcase your value prop.
- PR & Launch Kits: Make noise in tech publications. A strong launch campaign with PR, blogs, and video assets is worth its weight in crypto.
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- Generic Social Media Posts: “Happy Monday” isn’t going to cut it. If your feed lacks purpose or strategy, you’re wasting effort.
- Overly Dense Whitepapers: Unless you’re blockchain or B2B SaaS, most readers won’t download or finish your whitepaper.
ECOMMERCE & RETAIL
Content Marketing Services To Spend On
- Social Media Content: Instagram, TikTok, Pinterest are retail gold. Invest in creative, storytelling content that converts.
- Video Reviews & Unboxings: Influencer videos and UGC (user-generated content) drive engagement and sales.
- Seasonal Blog Content: Shopping guides, trend reports, and “how-to-style” articles are ecommerce winners.
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- PR (unless launching a major brand): Media coverage is great, but a press release about your new summer sandal isn’t always necessary.
B2B COMPANIES
Content Marketing Services To Spend On
- Whitepapers & Case Studies: Your clients want proof. Show them ROI, integrations, and real-world success stories in well-designed, downloadable formats.
- LinkedIn Thought Leadership: Strategic content on LinkedIn builds relationships, drives leads, and positions you as an industry leader.
- Email Nurture Campaigns with Blogs: Pair your outreach with informative blog content that supports every stage of the sales funnel.
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- Instagram Reels: Unless you’re that kind of B2B brand, most of your buying audience is elsewhere.
CREATIVE AGENCIES
Content Marketing Services To Spend On
- Portfolios: Clients want to see what you can do. A dynamic video reel or carousel showcasing is impactful.
- Social Campaigns: Spend on curated social media content that builds your brand.
- Behind-the-Scenes Content: Show your process, your people, and your office culture. Clients buy into you as much as your work.
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- Traditional Whitepapers: Unless you’re writing on branding theory, these aren’t your jam.
- Financial Analysis or Research Papers: Leave that to the suits.
EDUCATION & EDTECH
Content Marketing Services To Spend On
- Explainer Videos: Simplify complex learning concepts with animated or live videos. These are great for education, lead generation and engagement.
- Educational Blogs: Help students, parents, or educators with actionable guides, tips, and FAQs. Perfect for SEO too.
- Social Proof Content (Testimonials, PR, Case Studies): Nothing sells an education platform like success stories.
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- High-Volume Social Posting: Focus on quality, not quantity. One smart post beats five mediocre ones.
Spending With Strategy
There’s no one-size-fits-all approach to content marketing services. The key is aligning your spend with your audience’s behaviour and your business goals. A fintech startup will thrive with detailed reports and explainer blogs, while an eCommerce store sees better ROI with TikTok reels and influencer content.
At Contentworks Agency, we help you budget strategically to match your brand’s industry, goals, and voice. Whether it’s authoritative whitepapers, scroll-stopping social content, or must-read blogs, we’ll help you get more ROI out of every word, reel, or report.
Ready to start spending (and saving) smarter? Book a free Zoom call with our team.