Native advertising has become an important strategy for financial services brands. By integrating promotional content within relevant platforms, native ads enhance user engagement and build trust. Below is our pick of the top 10 best native ads platforms for finance.
Why Native Advertising Is Effective
- Seamless Integration. Native ads blend naturally with the platform’s content, reducing ad fatigue and increasing engagement.
- Higher Engagement Rates. Users are more likely to interact with native ads as they appear less intrusive compared to traditional banner ads.
- Enhanced Credibility & Trust. Since native ads align with editorial content, they feel more authentic, which is crucial for financial services brands.
- Better Targeting Capabilities. Advanced targeting options, such as behavioural, contextual, and demographic targeting, ensure the right audience sees the ad.
- Improved User Experience. Unlike disruptive pop-ups or autoplay videos, native ads offer a smooth browsing experience, keeping users engaged.
- Higher Conversion Rates. Well-placed and contextually relevant ads drive more conversions as they attract genuinely interested users.
- Supports Content Marketing Strategies. Native advertising allows brands to promote informative content, educating potential customers about financial services, forex, or fintech products.
- Better Ad Performance on Mobile. With increasing mobile usage, native ads work well in in-feed formats, ensuring better visibility and interaction.
- Ad Fatigue Prevention. Since native ads look like organic content, users are less likely to ignore them compared to traditional display ads.
#1 Taboola
Kicking off with perhaps the best-known native advertising platform. Taboola is a leading content discovery platform that connects advertisers with a vast network of premium publishers. Its advanced targeting capabilities allow financial brands to reach specific audiences based on demographics, interests, and browsing behaviour. This precision ensures that finance ads are displayed to users most likely to engage, enhancing conversion rates. Additionally, Taboola’s in-feed native ads blend seamlessly with editorial content, providing a non-intrusive user experience. Top finance brands have used Taboola including eToro for whom the brand has a case study. Taboola states that eToro saw 30% Of Registrations Converted to Paying Users and a 40% Decrease in Cost Per Mille Views (CPM).
#2 Outbrain
Outbrain specialises in delivering personalised content recommendations across a wide array of premium publishers. For financial services brands, Outbrain offers robust analytics and A/B testing features, enabling the optimisation of campaigns for better performance. Its focus on high-quality content ensures that ads maintain credibility, a crucial factor in the finance industry.
Outbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.
David Kostman CEO
#3 RichAds
RichAds is a top-tier advertising network renowned for its effectiveness with various finance offers, including forex and trading. The platform provides a range of ad formats and advanced targeting options, allowing financial services brands to reach their desired audience efficiently. RichAds’ experience in the finance sector makes it a valuable partner for advertisers aiming to maximize their campaign performance. Ad formats at RichAds include Telegram Ads, Push Ads, Pop Ads, Direct Click ads, Native Ads, In-Page ads, Calendar ads and Search Monetisation.
#4 Adsterra
Adsterra is a powerful network for finance brands, agencies, and media buyers. With over 20 targeting settings, you can deliver ads to the best-matching audiences. Advertisers can unlock high-quality CPM, CPC, and CPA traffic from 35K+ direct publishers. Adsterra is a global advertising network that offers multiple ad formats, including native ads. With its extensive reach and advanced targeting capabilities, Adsterra enables financial services brands to connect with a diverse audience. The platform’s user-friendly interface and real-time analytics make it a good choice for forex, banking, and fintech advertisers.
#5 Revcontent
Revcontent is a content recommendation platform known for its engaged audiences and high-quality placements. The platform’s commitment to quality content aligns well with the trust-centric nature of the finance industry. Exclusive placements on the world’s leading publisher sites ensure that your finance brand reaches engaged audiences at the right place and time. Native ads for finance must be compliant as they should be everywhere else. Revcontent provides helpful information on ads compliance for each sector. Here is the finance and loan policy.
#6 MGID
With access to over 850 million monthly users, MGID’s platform seamlessly distributes your message to the right user at the right time to stimulate the right engagement. MGID is a global native advertising platform that offers content recommendation services. With its extensive reach and advanced targeting capabilities, MGID enables financial services brands to connect with a diverse audience. The platform’s user-friendly interface and real-time analytics facilitate effective campaign management.
#7 Nativo
For most advertisers, there’s a gap between awareness and action and that’s because this is the part of the journey where your prospects are consuming content, not ads. Nativo allows you to engage these audiences at scale with existing brand content experiences in editorial environments where and when they are actively engaging with content. Nativo provides high-quality placements with a focus on user engagement. Its platform allows financial services brands to deliver content that resonates with audiences, fostering trust and credibility. Nativo’s emphasis on seamless integration ensures that native ads complement the user experience, a critical aspect for finance-related content.
#8 Adyoulike
Adyoulike is an AI-powered native advertising platform that focuses on delivering engaging content. For financial services brands, the platform’s commitment to high-quality content aligns with the standards expected in the finance industry. Adyoulike also utilises native video. Component based native video ads that match the layout & design of every site ensure maximum engagement.
#9 Yahoo
Yahoo integrates search and a native ads platforms for finance brands to reach their target audience. With demographic, interest, and search intent targeting, Yahoo ensures that ads are displayed to users actively seeking financial information, enhancing the potential for engagement. Choose from Native Stream (Yahoo Native Network), Native Stream (3rd Party Programmatic), Display ads, Video ads, Audio ads and Digital Out-of-Home ads (DOOH).
Another interesting offering is Edge-2-Edge, Yahoo’s state-of-the-art advertising portfolio, designed to be fully responsive and optimized for high impact. With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types, ensuring maximum exposure and engagement.
#10 Bidvertiser
Bidvertiser is a self-serve platform that offers real-time bidding for native ads. Its demographic, geographic, and contextual targeting options allow financial services brands to reach specific audience segments. Bidvertiser handles campaigns from $5 a day to thousands of dollars a day. All advertisers, big or small, get the same great attention which makes it a great choice for financial startups.
Selecting the right native ads platforms for finance brands is key. And so is creating the right content that speaks to your target audience. Speak to our team about financial advertising for your brand.