In this article, Contentworks, a leading content marketing company working with the finance sector, looks at why more and more FX brokers choose to outsource market analysis. As trading platforms become increasingly advanced and brokers nimbly adopt tools and practices to suit their needs, it’s clear the FX industry is changing at a rapid rate. Offering run-of-the-mill financial services is simply not enough to stand out from the crowd, so how can you make your brokerage the number one place to do business? Well, there are many different techniques but providing a detailed overview of the financial markets is a great place to start.
1. The markets move at a rapid rate
Watching and studying the markets is one thing. Writing a daily forecast, crypto analysis or weekly overview based on the latest developments is another. Pulling together a well-written, informative piece based on accurate analysis is both time consuming and difficult for many, which is why FX companies often outsource market analysis. Getting someone else to do the job is not only easier but it allows you to focus on other areas of your business.
2. Unique content is a real winner
If you want your business to stand out from the crowd, unique content is the way forward for many reasons. Firstly, providing original market analysis that’s up-to-date and technically accurate helps traders to get an instant overview of the markets. Such useful, informative and educational content will set you apart from competitors and make you the go-to gurus for market sentiment.
Secondly, unique content is favoured by Google and is therefore an easy way to improve your Search Engine Optimisation (SEO) efforts. Taking content from someone else’s platform is heavily frowned upon and while linking back to other webpages is acceptable, you must never copy and paste.
Rehashing old articles and blogs is also a big no-no. Why? Because it puts you at risk of publishing content that’s no longer factually correct – as we said, the markets move quickly. Analysis needs to be fresher than fresh which means it needs to be creatively produced on a regular basis – and that’s where you can outsource market analysis to save you time and stress.
3. Compliance is of paramount importance
With regulatory bodies such as CySEC nipping at the heels of brokers and updated regulations like MiFID II and GDPR providing very specific and unforgiving guidelines, compliance simply can’t be taken lightly. If you’re going to provide analysis, which we’ve established is a great idea, it needs to be written in a way that won’t break any of the latest compliance rules.
While many finance companies have a dedicated team of finance writers, they may not be ideally suited to write in-depth financial analysis or market news pieces. As content of this nature is time sensitive, there’s no time for employees to hang around and work out what terms they need to use, so it’s better to find a writer who is a financial market expert with knowledge of the markets and a comprehensive grasp of compliance – and what it means if you break the rules.
This combination of skills is hard to find locally, but it is out there (cough, cough, Contentworks). Yes, our expert team of financial writers understand the markets and know the ins and outs of all regulatory laws. We provide everything from daily analysis to weekly and quarterly forecasts to a range of brokers, banks and institutes who choose to outsource market analysis.
4. The financial markets operate 24 hours a day
Even if you employ the very best financial writers out there, they’ll need to sleep at some point. As the financial markets operate 24 hours a day, 5 days a week, it’s a good idea to at least partly outsource analysis so you’re covered during the day and night. That means you can publish high-quality material at the crack of dawn and be on the ball should any dramatic twists and turns take place overnight. Don’t forget, everything from political news to financial reports can alter the markets significantly and therefore you literally can never lose focus if you want to excel on the market analysis front.
5. Analysis keeps people interested
Essentially, when clients sign up to your FX trading platform, you don’t want them to leave. So, it makes sense to keep them interested by providing as much information as they could possibly need. Traders need to understand the markets in detail which explains why market analysis is crucial. The more informative your site is and the less they have to look elsewhere for price movement information, breaking news, insights from thought-leaders, expert opinions, the better. In short, analysis can help to boost retention.
6. It’s cheaper to outsource market analysis
If you just need a daily market analysis piece prepared then it’s probably cheaper to outsource. Smaller forex brokers and those looking to rein in their spending are choosing to do just that. The benefits are of course saving on salary, holiday pay and the ability to upscale or downscale based on your requirements.
As you can see, focusing on analysis has so many benefits. Speak to Contentworks now about on brand, unique market analysis including crypto analysis, daily forecasts, evening reviews, weekly overviews and more just for you.
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