Why Content Marketing is Instrumental for ICOs

Article published at Finance Magnates

Since Bitcoin was first introduced back in 2009, the frequently misunderstood world of cryptocurrencies has exploded into the mainstream. There are now over 800 different types of cryptocurrency out there and with bizarre currency names such as “Psilocybin” and “The Vegan Initiative” floating around, it’s hard not to pay attention to the crypto market.

Indeed, with Bitcoin breaking records it seems the gold rush to uncover high returns is set to continue for a long time to come – but what’s fuelling the development of new cryptocurrencies? Well, that comes down to ICOs – lots and lots of ICOs. The question now remains; what is an ICO and why is content marketing for ICOs important?

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