Article published at FinanceFeeds
Companies within the finance sector are required to keep a record of all key business communications and videos/podcasts certainly fall into this category. Not only will this protect your organisation in the event of a complaint or claim but it will also please the regulators, Says Charlotte Day of Contentworks. Videos are a great way to increase engagement and spread awareness. They can be played at leisure and contain a wealth of useful stats. But what happens if you work in a heavily regulated sector such as finance? Is video marketing still appropriate or possible?