The University of Nicosia (UNIC) is an educational leader especially in the fields of blockchain and cryptocurrencies. The University launched the first Master of Science degree in Digital Currency offered to students across the globe in digital format. Contentworks was a natural fit to provide educational blockchain content for UNIC having already written extensively on the topic. Contentworks worked with UNIC to deliver millennial focused blogs and PRs that highlighted the need for a blockchain degree. We strategised and created a plan for placement and delivery of the articles to fit with the University’s KPIs.