Fyorin is an international Fintech brand headquartered in Malta and committed to making business banking and payments better. Fyorin approached Contentworks Agency for content strategy and article writing that would speak directly to their target audience of SMEs and Financial Institutions. Contentworks Agency created a content marketing strategy in collaboration with Fyorin’s core team. This identified the target audience, key competitors, USPs, keyword research, content KPIs, channel directives and a content planner for the months ahead.
We also created a TOV (tone of voice) document. The TOV ensures brand consistency throughout all written communication from a company and avoids weak or misaligned messaging. Contentworks Agency and Fyorin worked together to publish articles that showcase the technology and innovation at the heart of the Fyorin operation.
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