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Lead Generation For Finance Brands

With the global fintech market worth USD 340.10 billion, and the foreign exchange global market set to grow to $1023.91 billion by 2028, it’s clear that competition is rife. If you want to succeed as a forex broker, fintech or neobank you need to be thinking about smart lead generation. Lead generation techniques build visibility and credibility. But only if they’re done right. As a leading financial services marketing agency, we know how to get traders and investors to sign up.

Inbound Lead Generation

This strategy is all about attracting ideal clients to your brand through targeting and well-planned content and converting them into leads. The potential lead controls how, when and whether they engage with your content and offer up their contact information. But there are certain things you can do to make interaction more likely. Here are some top tips:

#1 Attract Through Quality Content

The first step of inbound lead generation for finance brands is to attract potential leads through quality content. People need content that interests them, solves problems and answers questions they might have. So, why not create an education centre loaded with information that positively promotes your services?

Divide educational information up into easily accessible sections and make sure your content appeals to your demographic. Brokers, for instance, are likely to attract newbie and experienced traders alike. Therefore, it’s wise to produce educational content for both audience segments. The topics covered in your education centre should also reflect your brand and the services you offer be it Forex, CFDs or Cryptocurrencies.

Quality content can come in many other forms including a regularly updating blog, informative landing pages, e-books, how-to guides, videos, whitepapers, infographics, PR material placed in publications relevant to your audience and more. The more quality content people see from your brand, the more likely they will have a positive association with your company. In turn, they’ll be more likely to part with personal information needed for lead generation.

At Contentworks Agency, quality content is also social media marketing which has a significant impact on lead generation for finance brands.

Fun Fact: 74% of companies state content marketing has proven effective in boosting lead generation.

#2 Convert Prospects

Attracting prospects to your finance brand through quality content is one thing. Converting them to leads is another.  A prospect doesn’t become a lead until you have the required information from them. This could be their name, email address, location, age, company size and more. Your sales team must detail what they need to qualify leads.

Fact: 45% of professionals are specifically dedicated to generating quality leads over quantity.

The best way to get this sort of information is to offer something of value in return like a newsletter, email or e-book. You could also offer a free demo of your trading platform in return for the lead details you need. Lead capture tools can include landing pages, pop-ups, forms and more. Don’t forget those all-important calls-to-action.

#3 Utilise Google Ads

Google Ads is an effective way of driving qualified leads. This is because Google Ads makes it easy to advertise to people actively searching for the products you offer. With the right keyword research and bidding strategy, you can effectively reach users seeking financial services specific to your brand. Be sure to identify the keywords and phrases potential clients might use when searching for your particular financial services.

Knowing your target marketing and segmenting your audience is key to avoid wasted ad spend. Google Ads allows you to target your ads based on various factors such as location, device and even time of day. You can also use Google Ads’ audience targeting features to narrow down your reach.

Important Note: No matter how you generate inbound leads, make sure clients opt in and give consent for you to use their details. This is law under GDPR updates.

Contentworks is a leading financial services marketing agency specialising in forex, fintech, banking and payments. Book a free Zoom with our team to discuss lead acquisition for your financial services brand.

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