Content is no longer just about the written word, but as strategies become more and more diverse, you may be asking: Should I hire a content marketing agency for my finance brand?
While the answer’s not set in stone, let’s look at some of the pros and cons of hiring a content marketing agency.
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- Over 500 million people are watching videos on Facebook everyday
- Video traffic will account for over 80% of all consumer internet traffic in 4 years
- Facebook is the preferred social networking platform for consumers
- Nearly 60% of millennials follow a brand online before making a purchase
- Top content marketing strategies include blogging, social media and case studies
- Paid content promotion is up 5x since 2014
- Infographics are liked and shared on social media 3x more than other content types
Ok, ok, we’ll leave it there – but you get the idea. Content is a really important part of any marketing strategy and while traditional methods such as web optimisation and article distribution remain important, 2018’s most innovative predictions and trends also include: live video streaming, disappearing content, voice service technology and augmented reality.
Why hiring a content marketing agency is a good idea
Hiring an agency may be a daunting concept, especially if you’ve never outsourced work before and are very much focused on keeping things ‘in-house.’ That said; change can be good, so take a look at the following benefits:
- Compliance and professionalism
When it comes to finance, compliance is of paramount importance. You can’t just say what you want and a content agency comprised of talented finance writers will know this. OK, so of course we’re going to say this, but it’s true. With the new MiFID II regulations now in full swing, it’s essential to follow the rules and showcase your products/services without violating any of the clear instructions set by regulatory bodies.
- Freedom and flexibility
Hiring a content marketing agency gives you the freedom and flexibility to take on tasks that your internal team may not be able to tackle. That’s because you are paying for a complete spectrum of expertise which you probably don’t have in house. That includes senior marketing strategists, writers of analysis, education, PR, eBooks, campaigns and video scripts. You have the flexibility to switch between marketing skills depending on the needs of your business.
- Job satisfaction
Many employees dislike work. Why? Because they feel overworked and undervalued. One of the main ways to reduce stress is by hiring out specific tasks to an agency. This will allow your team to focus on jobs they’ve been trained to do and not take on additional responsibilities they may not enjoy. Creating a positive company culture is an important part of business and by sourcing external expertise you can help to create a harmonious working environment.
Hiring a content marketing agency – are there any negatives?
As well as the pros, it’s wise to consider the cons – so here are a few to bear in mind.
- Trust and security
If you can no longer manage you content marketing strategy in-house but are worried about outsourcing, trust might be one of your main concerns. Sharing stats, data, ideas and business missions can make you feel on edge, but there are ways around this.
Here are two things you can do:
- Have your chosen agency sign a NDA/confidentiality agreement as this will offer you protection and show the third-party agency you’re serious about formalities. Don’t commence any work until all documentation has been returned.
- Know who you’re working with. Carry out as much research as possible to find out what kind of agency they are. Look into case studies, read client testimonials and analyse past successes at the very least. It’s also a good idea to meet the team face-to-face to see if you’re on the same wavelength.
Many companies presume a content marketing agency will be the more expensive option, but this isn’t necessarily true – especially when you look at what you’re getting for your money. When you hire a content marketing agency, you’ll likely get access to a content manager, a social media manager, a team of financially-compliant writers and credible strategists – all of whom will work together to make your business goals a reality.
Believe it or not, hiring a full-time member of staff isn’t always the best option – especially if you just need assistance on a single project or are in need of some expert help and advice. Additionally, you will not be paying holiday leave, provident fund, sickness benefits or any other associated employee costs.
In this day and age, communicating with your chosen content marketing agency should not be a problem. Professional content managers and strategists understand the importance of relevant, up-to-date material and will be readily available should you wish to discuss any element of a content plan. Still worried? Then be sure to ask about communication channels before you make an agency selection. Ask when staff members will be contactable and agree a set number of working hours per day/week.
If you are looking for a reliable content marketing agency that specialises in crafting compliant copy for the finance industry, contact the Contentworks team today.