The Financial Markets Media Summit 2025 has officially concluded, leaving behind a wealth of insights, innovative strategies, and invaluable connections. Held at The Carob Mill in Limassol on 14 March, this year’s inaugural event brought together top minds in financial marketing, trading, and fintech to discuss the latest industry trends. At just three hours long, the conference packed in a lot of thought-provoking information and insights from experienced financial marketers. If you missed it, here are the highlights of the FMM Summit ’25.
Expert Panel Discussions
The event was opened by Sergi Lopez Tomas the CEO of Financial Markets Media who went on to introduce the first panels. From AI-driven trading strategies to regulatory changes shaping financial advertising, the panels provided attendees with deep dives into critical industry challenges and opportunities.
Panel #1: Branding vs Performance
Moderated by Contentworks Agency Director, Niki Nikolaou, this panel covered the age-old marketer’s dilemma of quantifying branding over direct response campaigns. The discussion covered the synergistic relationship between the two camps and the importance of data science and audience segmentation.
Expert speakers included:
- Enrico Paccusse Growth Director at TradingView
- Phil Robinson Head of Data Science and Insights at Bloomberg Media EMEA
- Dimitris Nikolakopoulos Chief Digital Officer at Attica Media Group; Forbes Cyprus & Greece
- Mario Panagi COO ay LiquiPrime
Top takeaway: While branding is the ‘art’ of marketing, performance is the ‘science’. A strong brand delivers better performance, and performance can help smaller or newer brands gain visibility faster.
Panel #2: Data-led Marketing
Moderated by Laoura Salveta, Head of Marketing at BLK Group & VIP360, this panel looked at how to measure performance, what metrics really count and how to set realistic KPIs.
Expert speakers included:
- Christopher Zenios Marketing Director at Webtheoria
- Helen Astaniou Director of Publisher Relations at Financial Markets Media
- Jose Rubiño Torres Performance Marketing Director at Financial Markets Media
- Angelos Potamitis Director / SEM Specialist at Marketing Nest Agency
Top Takeaway: Internal alignment on KPIs is key and having realistic expectations to what success looks like.
Inspiring and Engaging Keynotes
With a series of keynotes, we heard from top voices in the financial services marketing space. These deep dives packed a bunch of information in a short 10 minutes per talk. Their insights set the tone for a forward-thinking discussion on financial marketers’ role in this ever-evolving sector.
- We got to hear about high performance campaigns and what can help make or break advertising activity from Juan Pablo Ambrogetti Head of Marketing at FXStreet.
- Joe Neighbour, Account & Sales Operations Director at Acuity, explained how live financial data can increase trading activity and the lifetime value of traders.
- We received expert tips and tools on using AI in design, strategy, campaign analysis & ad platforms from Doros Polydorou Associate Professor at Cyprus University of Technology.
- Felipe Ferrer Perez Sales & Business Relations Director at Financial Markets Media provided valuable insights into how to use data to maximise your display campaign performance.
- Vince de Castro Chief Marketing Officer at TopFX talked us through dark social and how it can be difficult to attribute the value of your campaigns and questioning the value of the last-click attribution.
- Contentworks Agency director, Niki Nikolaou discussed content marketing funnels, hypertargeting and aligning content with user intent.
Networking & Celebrations At Financial Markets Media Summit ’25
The event was a hub of networking and fostering of new partnerships. These events are great at strengthening industry relationships.
The day closed with a party to celebrate Financial Markets Media core brand, FXStreet, celebrating its 25 year anniversary. A key publication for the sector, FXStreet is a leading provider of information and resources for forex traders. Since 2000, FXStreet has provided traders with an an objective view of the markets enabling them to make smart trading decisions.
Chairman and Founder Francesc Riverola cut the cake and congratulated his team on their 25 years of enduring success.
The success of the Financial Markets Media Summit ’25 underscores the important of collaboration in the financial marketing sector. As key media partners to the event, Contentworks looks forward to the next one. Watch out for upcoming finance events here.