Fintechs are a special breed with unique challenges. Whether they are in startup mode, series A/B/C of raising funds, or established and looking to amplify their online presence, they have specific marketing requirements and a one-size-fits-all approach just won’t cut it. If you’re asking yourself, “Do I need a fintech content marketing agency?” you’re in the right place. This handy FAQ will answer your questions, with no jargon, no waffle, just expert insights.
What Is A Fintech?
Let’s start at the beginning. Fintech is short for financial technology. It’s an umbrella term for companies that use technology to improve, automate or revolutionise financial services. That could mean digital banks, payment platforms, crypto exchanges, robo-advisors, lending apps, insurtech startups, or blockchain solutions. If it’s about money and it runs on code, it’s probably fintech.
The global fintech market is booming. In the UK alone, there are over 1,800 high-growth fintech firms with 18 of those being unicorns. But with all that growth comes fierce competition for investors, users, partners and media attention.
What is a Fintech Content Marketing Agency?
A fintech content marketing agency is a marketing partner specialising in creating and promoting content specifically for fintech companies. Unlike a generalist agency, a fintech content marketing agency understands the unique blend of finance, technology and compliance. They craft tailored strategies, write for highly regulated industries, and know how to get the right people to pay attention.
Why Would a Fintech Need a Specialised Fintech Content Marketing Agency?
Fintech can be complicated and your fintech marketing agency makes it compelling and intelligible to your target audience, without dumbing it down. Content needs to be:
- Accurate (important for B2C and critical for B2B, claims must be correct and sourced)
- Educational (most people don’t naturally “get” DeFi, AI trading bots or embedded finance)
- Persuasive (you need to convince investors, partners and users you’re worth their time and money)
- On-brand (fintechs thrive on a strong identity – just look at Revolut, Monzo or Klarna)
A specialist fintech content marketing agency knows how to balance these demands. They understand FCA guidelines, MiFID, PSD2 (and upcoming PSD3), crypto licensing rules, GDPR – the acronyms that keep your legal team up at night. They can explain your solution in plain English, craft compelling stories, and get you seen in the right places, from industry publications to LinkedIn feeds.
What Content Does a Fintech Need?
Successful fintechs understand that in order to gain traction, build credibility and secure funding, they need a mix of content types:
- Investor Pitch Decks – Essential if you’re seeking funding. A good agency will help you refine your value proposition, craft slides that resonate, highlight team skills and experience, and create a clear, confident story that hooks VCs and angels alike.
- Thought Leadership Articles – Want to position your CEO or founder as an industry voice? Fintech agencies can ghost write insightful LinkedIn posts, bylined articles for top-tier fintech media, or long-form blogs that get your big ideas noticed.
- Press Releases & PR – Launching a new feature? Securing a funding round? PR is vital for credibility. An experienced fintech content agency knows which publications your audience are reading, and where you need to be present.
- Website Copy & Explanatory Content – Does your website explain what you do in under 30 seconds? If not, potential users may bounce. From landing pages to FAQs, fintech agencies make complex tech simple.
- Short Explainer Videos – With a projected 91% of global internet traffic coming from video streaming in 2025, this is not one to ignore. Investors and customers love clear visuals. Video explainers break down how your app or platform works in under two minutes, crucial for social media and presentations.
- Whitepapers & eBooks – If your fintech operates in crypto, blockchain or B2B, in-depth research pieces can build trust and attract partnerships. Check out the whitepapers on our portfolio.
- Social Media Content – Engage your audience, update them on milestones, and share your brand story in bite-sized posts that meet compliance standards. In an often mechanised online world, social media is where you can humanise your brand and show of your team.
Speak to the team at Contentworks to create your marketing strategy and develop winning content and media.
What Services Can a Fintech Content Marketing Agency Provide?
A well-rounded fintech marketing strategy will integrate different tactics into a cohesive, targeted, whole. You might supplement your inhouse team, with an external agency to get specialised expertise to cover a larger marketing terrain, including:
- Content Strategy: They’ll define your audience personas, messaging, and the channels that matter most for your growth stage.
- Copywriting & Editorial: From technical whitepapers to investor presentations, your content should be clear, compliant and engaging.
- Design & Creative: Strong visuals help fintech brands stand out. A good agency will design pitch decks, infographics, videos and social posts that feel cohesive and on-brand.
- PR & Media Relations: Unless you are truly revolutionising your space, getting earned PR is not easy. Paid placements with targeted publications can help you control your story and achieve your goals.
- SEO & Web Content: Fintechs live online, so ranking on Google is non-negotiable. An agency will optimise your site to attract organic traffic that converts.
- Regulatory Compliance: Financial promotions are highly regulated. Your content can’t make misleading claims or skip disclaimers. A fintech content agency knows the rules and keeps you out of hot water.
- Campaign Management: Need to launch a new app, feature or funding round? A specialist agency will plan and run multi-channel campaigns that deliver measurable ROI.
What If My Budget is Tight?
Many fintechs start lean and scale up their marketing activity as they grow. A good fintech content marketing agency knows how to prioritise activity to suit your growth-stage. Strategy first, spend second.
Start with the essentials:
- Work on your content and social media marketing strategy alongside your agency
- Nail your messaging and brand story.
- Focus on high-impact content like a website, killer pitch deck, and one or two strong thought leadership pieces.
- Use these to win investor buy-in, attract early adopters and get some PR buzz.
As funds come in, you can scale up with bigger campaigns, explainer videos, SEO, and more robust PR. The best agencies will grow with you and not lock you into huge retainers you can’t sustain.
Check out the work Contentworks did with Greece’s first neobank Snappi.
Generic Marketing Agency vs. Fintech Content Marketing Agency
A generic marketing agency is often great at the fundamentals. They know how to write copy, create eye-catching visuals and manage social media. They might have experience across retail, travel, food and lifestyle brands, which means they’re flexible, creative and used to switching tones and styles for different audiences. For everyday B2C campaigns, this can work well.
But fintech is different. If you hand your crypto launch or neobank rollout to an agency with no financial services background, you could run into a few snags. Generic agencies often lack deep knowledge of the regulatory frameworks that govern what you can and can’t say. They might miss the nuances of explaining complex technology to investors or retail audiences. And they may underestimate just how vital compliance, licensing disclaimers and fact-checking really are.
A fintech content marketing agency, on the other hand, lives and breathes your world. They already know the difference between FCA and MiCA, understand why a single word in a financial promotion can trigger regulatory trouble, and keep up with the fast-moving trends in payments, crypto, insurtech, regtech or embedded finance.
They’re not just writers or designers, they’re also strategists who can help you win over cautious investors and educate your target market without drowning them in jargon. They know how to take a dense whitepaper and turn it into digestible thought leadership. And they’ll spot the compliance blind spots that a generic agency might easily miss.
In short, while a generalist might help you look good online, a fintech specialist will help you build trust, stay on the right side of regulations, and position your brand as a credible player in an industry where trust is everything.
Ready to Get Started?
If you’re looking for a trusted partner that gets fintech, we’re here to help. Contentworks is an experienced fintech content marketing agency trusted by banks, neobanks, forex brokers, equity firms and payment providers worldwide.
- We know your industry
- We speak your compliance team’s language
- We create content that wins investors and converts audiences
Book a free Zoom with our team. Let’s tell your story and grow your fintech together.