As we wrap up another incredible year, we’re reflecting on the journey that began over eight years ago when we launched Contentworks Agency. Back then, our world revolved around forex brokers. Today, we’re expanding our reach into hedge funds, prop trading brands, and neobanks that are rewriting the rules of modern finance. As the year comes to a close, one thing remains unchanged: for us, content is still and always will be a strategic driver. Here’s to momentum, innovation, and an exciting year ahead!
From Cyprus To The World
Our HQ in Cyprus has been at the crossroads of East and West for centuries and is now a hub for financial services firms. This allows us to connect with many of the international firms based here and gives us the ability to go global. In 2025, Contentworks Agency partnered and participated in some of the biggest financial events around the world. From iFX Expo International and Vision Forex in Limassol to Finance Magnates London Summit, our team was on the ground, meeting clients and connecting with marketing leaders shaping the next generation of fintech.
We also hosted the money stage at Reflect Festival, where technology, creativity, and community collide, and Money2020 in Amsterdam, the epicentre of payments and digital finance innovation. Closer to home, the 11th International Funds Summit & Expo, the Cyprus Fintech Expo and Financial Markets Media events gave us the chance to showcase our thought leadership and connect with partners across the island’s vibrant finance .
See what our founders have been up to this year!
Our Creative Work in Focus
2025 was also a standout year for our portfolio. From long-term partnerships with top-tier brokers and financial institutions to brand-new campaigns for fintech disruptors. Here’s a look at how busy 2025 kept us:
- Wrote 1891 educational articles catering to traders at different knowledge levels, optimised for both SEO and GEO.
- Researched and wrote 522 pieces of market analysis
- Developed content for 3 forex websites, 2 prop firm sites, 1 fintech and 2 neobanks
- Conducted 6 SEO website audits
- Created 14 marketing strategies for various financial services firms
- Produced 10,441 social media posts engaging with readers and influencers
- Crafted 3 video scripts for shipping, real estate and private jet charter.
At Contentworks we are known for our deep understanding of the finance sector and ability to provide strategic thinking into whatever services we deliver. The marketing strategies we prepared this year for our financial services clients defined clear goals, identified target audiences, and outlined how to reach them through compliant, trust-building messaging. We provide actionable direction on how to drive brand visibility, generate qualified leads, and nurture long-term client relationships through data-driven approaches and measurable outcomes.
A few highlights from our 2025 projects include:
- Launching educational series that demystify forex and crypto
- Producing multi-language campaigns and websites to help brokers expand into Asia and MENA
- Developing thought leadership content that positioned financial brands as innovators, not imitators
- Creating social-first narratives for brokers, banks, and fintechs that cut through algorithm fatigue
Sharing Knowledge
2025 was also a year of giving back. Members of our leadership team were invited to speak, moderate and host at major industry events. From panel discussions on ESG storytelling to sessions on AI in financial marketing, our insights helped guide financial brands through an increasingly complex landscape.
Niki hosts the Money Stage at Reflect Festival.
We also continued to publish data-rich, high-performing articles tackling topics like Google core updates, forex education, investor confidence, and neobank content strategy. These weren’t just posts; they were resources designed to inform the entire financial marketing community. As well as publishing our popular monthly regulatory roundup we put out eBooks pertinent to the industry.
Creative Director, Charlotte is also called upon to provide commentary and expertise for Finance Magnates Intelligence Quarterly and other industry publications like FXNewsGroup in addition to being a regular marketing guest author at Agorapulse, a leading social media company based in Paris.
Hello 2026 – Happy New Year!
We’re heading into 2026 with fresh ideas, global partnerships, and the same passion that’s fuelled us since day one. To our clients, partners, and followers, thank you for trusting us to launch your new firm, expand your brokerage into new regions, or help amplify your brand voice. Here’s to another year of creativity, collaboration, and content that works.
Happy New Year!
Niki and Charlotte
Ps – Are you following us on TikTok? We’re all about irreverent work memes, cats and marketing stories!