Will Backlinks Improve My Forex SEO?

July 9, 2025

Short answer yes, backlinks will improve your SEO. In the forex space, where most sites rely heavily on paid backlinks, a robust link-building strategy is non-negotiable. The top-ranking finance pages often require 100+ quality backlinks from distinct domains to outperform rivals. In our experience it takes about 3-6 months on average to see ranking benefits from high-quality links. Forex SEO is multifaceted but today we’re specifically looking at link building.

Latest Forex SEO Metrics

Only 2.2% of pages earn multiple backlinks, and 94% get none.
Finance brands publishing 10+ blog posts monthly see up to 3.5× more organic traffic, underscoring the value of consistent content in forex SEO.
The #1 result on Google averages 3.8× more backlinks than pages ranked 2–10, displaying how critical quality backlink quantity is in forex niches.
In finance, in-depth guides (2,000+ words) yield 13% higher user engagement and 40% more traffic than shorter formats.
Content marketing accounted for 68% of all new backlinks in 2024.

Free & Low-Cost Strategies

These tactics leverage resources over paid placement, but remember that professional resources do cost money. They include SEO auditing, site research, competitor research, content production and media outreach.

Clear winners for SEO backlinks are posts over 3,000 words which get 3–3.5× more links. Target formats like “What is” or “Why does” topics which gain 25–178% more links.

HARO (Help A Reporter Out) & expert roundups that provide insights to journalists will often earn no-cost, high-authority media links. But your content must be original, well written and insightful.
Use SEO tools to uncover where competitors get linked, then pitch the same sites with better content. Nearly 54% of marketers do this.
Don’t underestimate internal linking. 2–5 links per 1,000 words is optimal. Plus, sharing on LinkedIn or X can yield 22% more backlinks per month.

Paid & Premium Strategies

For your forex SEO strategy, most backlink acquisitions involve investment. And we will be straight with you. The finance space is one of the most expensive for CPC, PR and social media promotions. Let’s look at what paid and premium forex SEO strategies might cost you.

#1 Guest Posts & Manual Outreach

Avg cost: $300–$1,200 per link
High-authority niche finance sites (Domain Authority 50–70) are likely to be €2,000+
Your content needs to be well written so allow for agency costs on top of placement fees.

#2 Digital PR & Editorial Placements

Digital PR links: €2000+ depending on the site.
Agency PR and SEO packages range from €5000+ per month. Top placements like Bloomberg can be as high as 100k.
Leads to both referral traffic and strong E‑A‑T signals in finance.
In the financial sector, credibility and visibility are non-negotiable. Studies show that 78% of consumers trust a brand more when they see it featured in credible publications, and 73% of B2B decision-makers are influenced by thought leadership content.
Investing in paid PR can significantly enhance your brand’s visibility and credibility. The global PR market is projected to grow to over $133 billion by 2027, reflecting the increasing value businesses place on PR strategies.

#3 Link Insertions for SEO

What are link insertions? Link insertions involve placing your backlink into existing content on a website that already ranks and has authority, rather than creating a new guest post.
A link insertion on a well ranked site will see 55–65% faster indexation compared to new guest posts because you’re leveraging already-ranked pages.
Finance pages with inserted links into Domain Authority 60+ blogs see up to 22% faster rank movement within 30–45 days.
Sites with well-placed insertions into contextually relevant finance content increased organic traffic by 18–25% on average within 60 days.

Pro Tips for Forex SEO Link Building

Combine free content + paid backlinks for the best ROI.

Measure costs v lifetime link value and aim for a 10:1 ratio. EG: pay $800 if lifetime link value is $8k.
Keep a mix of brand, generic, and exact-match anchors. Nofollow still helps you to rank so don’t dismiss nofollow links entirely.
Stay on Google’s good side by avoiding bulk outreach; instead, focus on PR-style pitching, personalisation, and unique data.
Invest in SEO tools and professional writers for your forex SEO. Utilising a financial services marketing agency is the preferred route for many forex brokers.
Track and reevaluate consistently to review backlink quality and ranking trajectories.

AEO And Backlinks – What’s The Connection?

AEO (Answer Engine Optimisation) is the process of structuring your content so it can be understood, cited, and surfaced directly in search engines. It focuses on clear, concise, expert-level responses to user intent questions. This makes it ideal for forex explainers, comparisons, and definitions. Even in AI-driven search results, backlinks remain a key trust signal that determines:

Which source gets quoted in an AI answer.
Which finance site ranks highest in zero-click SERP previews.
Which brand builds authority in E-E-A-T-driven verticals like forex.

Pages with the most quality backlinks are 3× more likely to be used as sources in AI-generated answer boxes or rich snippets.

Backlinks from trustworthy sources enhance your brand’s authority and recognition, increasing the likelihood that AI platforms will reference your content.
AEO focuses on optimising content for direct answers in search engines, and backlinks from relevant, authoritative sites can help your content be featured in snippets or other answer formats.
In AEO, backlinks from sites that are already recognised as reliable sources of information can improve your content’s credibility.

Learn more about AI enabled search.

Forex SEO FAQ

What Is Backlinking In SEO?

Backlinking is the process of getting other websites to link to your forex site. These links act as “votes” that boost your rankings on search engines.

What Is A Dofollow Link?

A dofollow link tells search engines to pass SEO value (link equity) to your site, helping improve rankings. These are the most valuable type of backlinks.

What is Domain Authority or Domain Rating?

Domain Authority (DA) and Domain Rating (DR) measure a site’s backlink strength from 0–100. The higher the number, the more trustworthy and powerful the site.

What Is A Good Domain Rating (DR) For Backlinks?

Aim for DR 40+ for solid authority. DR 60+ is excellent, and DR 70+ is premium for forex SEO. But relevance matters more than just the score.

How Do I Ask For A Backlink?

Reach out via email or LinkedIn with a short pitch. Offer value like a guest post, expert quote, or link exchange. Personalise every message and don’t spam people.

What Sites Should I Add A Backlink To?

Target sites with high Domain Rating (DR), real traffic, and relevant content. Think forex blogs, broker reviews, trading tools, or financial news platforms. Avoid competitor sites or sites that favour your competitors.

How Can Contentworks Agency Help You With Forex SEO?

Contentworks creates professional forex content, secures premium finance backlinks, and provides full SEO audits and strategies for forex brands. Our team knows the finance sector and its regulatory restrictions, keywords and audience psyche. Our financial SEO services are ideal for forex brokers, banks, neobanks, insurers, fintechs, crypto exchanges and payment providers.

Keyword Research & Strategy – We identify high-value financial keywords to improve organic search rankings and attract leads.
On-Page Optimisation – We optimise website structure, meta tags, and content to enhance search visibility and user experience.
Content Marketing – Contentworks creates authoritative financial content to boost engagement and establish industry expertise.
Link Building & Authority Growth – Our team will develop high-quality backlinks to increase your domain authority.
Local SEO & Google My Business Optimisation – Let’s enhance your local search visibility to attract clients in specific regions.
Answer Engine Optimisation (AEO): We align your content with searched questions to get your site seen first.

Ready to improve your SEO? Book a free call with our team to get started.

Contentworks > The Content Bar > Finance > Will Backlinks Improve My Forex SEO?