Whether you’re a startup, investor or a fintech looking to work with influencers, you need to be part of the conversation. Following influencers on LinkedIn is a great way to stay informed and get unique insights. These fintech thought leaders regularly share sharp insights, industry trends, startup journeys, funding news, product innovations, and regulatory updates.
10 Fintech Influencers To Follow
In finance and fintech we’re not focusing on influencers that are overtly selling a product, but people offering cutting-edge insights and alternative perspectives. They might not have huge followings but they can offer three important points of leverage:
- Trust and credibility
- Targeted audience reach
- High engagement
More than just content, these voices help shape how the fintech space thinks. They’re not just reporting on change—they’re often driving it. From blockchain pioneers to embedded finance experts, these top 10 fintech influencers on LinkedIn are a must-follow in 2025.
#1 Ronit Ghose – Global Head of Future of Finance at Citi : 18.8k+ followers
Ronit is one of the most prominent voices in fintech globally. As Citi’s Head of Future of Finance, he brings a macro perspective, linking banking innovation with fintech growth. His posts explore everything from digital currencies and CBDCs to AI in banking. Ronit has a knack for simplifying complex concepts for broad audiences while still delivering value for industry insiders. Ronit regularly features in major fintech reports, including Citi’s annual Future of Finance whitepapers, which are often considered industry-defining.
Why follow him? For high-level analysis of where finance is heading next, especially if you’re interested in the interplay between traditional banking and disruptive fintech.
#2 Maya Middlemiss – Writer, Analyst & Web3 Commentator : 8.5k+ followers
Maya brings a unique voice to the fintech influencers space—she specialises in Web3, decentralised finance, and the human side of tech adoption. She’s a regular contributor to publications like Finextra and The Fintech Times, where she brings a healthy scepticism and journalistic depth to industry hype. Maya hosts her own podcast, Future is Freelance, which explores the impact of fintech and crypto tools on solopreneurs and digital workers.
Why follow her? For ethical debates, behavioural insights, and a grounded look at how emerging tech intersects with real-world financial needs.
#3 Alex Johnson Creator of Fintech Takes : 21k+ followers
Alex is known for his razor-sharp LinkedIn commentary and his widely-read newsletter Fintech Takes. He offers candid and often humorous takes on consumer finance, fintech product strategy, and the marketing missteps of major players. His voice is essential if you’re navigating US fintech markets or building B2C financial apps. Alex coined the term “credit builder boom” and has written extensively on how Gen Z is reshaping consumer fintech.
Why follow him? His posts often spark meaningful discussions in the comments, making it a great space to interact with other fintech professionals.
#4 Devie Mohan – Fintech Strategist & Founder of Burnmark 9k+ followers
Devie is a data-driven fintech influencer who bridges the gap between research and action. As the founder of Burnmark, a fintech research and analytics firm, she regularly publishes deep reports on everything from regtech to insurtech. Her work is especially useful for strategy teams in banks and fintechs alike.
Why follow her? Devie delivers hard-to-find data and well-researched insights that go far beyond surface-level trends.
#5 Nik Milanović – Founder at This Week in Fintech : 19+k followers
Nik’s newsletter and LinkedIn feed are like the fintech industry’s watercooler. A place where people go to hear the news first. With a background in startups and investing, Nik curates top fintech news, M&A activity, and funding rounds with sharp commentary. He also runs the Fintech Meetup series.
Why follow him? For a digestible summary of what’s happening across the fintech world each week, especially in the startup ecosystem.
#6 Shefali Roy – Fintech Board Member, Compliance Pro & Ex-Coinbase : 3k+ followers
Shefali is a rare mix of compliance expert, feminist fintech thinker, and board member. Having worked with Stripe, TrueLayer, and Coinbase, she brings regulatory depth that’s invaluable in today’s landscape. Expect hard truths about fintech culture, ethics, and diversity. Shefali is a founding member of Fintech for All, an initiative promoting diversity and inclusion across the industry.
Why follow her? She’s a go-to voice on how to scale fintech operations without compromising compliance or integrity.
#7 Simon Taylor – Co-Founder of 11:FS and Web3 Fintech Advisor : 85.5k+ followers
Simon is one of the UK’s best-known fintech influencers, especially for those exploring the intersection of fintech, DeFi, and crypto. He shares future-facing ideas on decentralised infrastructure, open banking, and how blockchain is rewriting financial norms. Simon ran the Blockchain Insider podcast, which has been downloaded millions of times.
Why follow him? For crystal-ball thinking and engaging discussion threads about where fintech will be five years from now.
#8 Ruth Foxe Blader – Partner at Anthemis Group : 5k+ followers
Ruth is a fintech VC with a sharp investment lens. Her posts give insights into where venture money is going and why it matters. She’s especially interested in inclusive fintech, insurtech, and the emerging “wellness meets finance” trend. Ruth speaks five languages and often shares fintech trends from across Europe and the US.
Why follow her? To get a pulse on the fintech investment landscape and learn what traits successful founders exhibit.
#9 Chris Skinner – Author & Global Fintech Speaker : 42.6k+ followers
Chris is a veteran fintech thinker whose blog The Finanser has been a staple for over a decade. His posts mix storytelling with strategic insight—perfect for leaders thinking about long-term digital transformation. Chris is a prolific speaker and author. He’s interviewed over 100 fintech founders for his blog, making it one of the richest archives of fintech voices online.
Why follow him? For thoughtful reflections on financial innovation, AI in banking, and digital ethics.
#10 Scarlett Sieber – CEO at Vantage Ventures & Global Fintech Leader : 25k+ followers
Scarlett is a fintech executive, keynote speaker, and an advocate for innovation in legacy financial institutions. Her posts offer insight into how large incumbents can move faster, partner smarter, and build like startups. Scarlett was once named one of Forbes’ “Fintech 50” and has advised several central banks on digital strategy.
Why follow her? To understand the intrapreneur mindset and how big banking is adapting in the face of fintech disruption.
Ready to Boost Your Fintech Brand?
Following these fintech influencers isn’t just about staying in the loop. It’s about keeping up with where the industry is headed. That’s right across compliance, crypto, consumer finance, and core banking innovation. Want to get your message in front of the right fintech audience? Our team specialises in fintech marketing from content strategy and whitepapers through to PR and advertising. Speak to our team today and let’s get your fintech marketing moving forward.