Contentworks Agency Director Charlotte speaks to Finance Magnates.
90% of the world’s population (over 7 billion people) use mobile phones. And, although the vast majority of them get some kind of coverage, only half have regular access to mobile internet. Statistics clearly show that in recent years the number of messages exchanged via internet messengers has outclassed SMS. WhatsApp has 2.4 billion active users every month, Facebook Messenger 2.1 billion, and WeChat gathers 1.2 billion. According to the recent “Scam Prevention Survey” by the Finance Magnates Group and FXStreet, nearly 22% of respondents admitted that SMS is one of the most common forms of scam they encounter, more frequent than scams on Twitter
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