Niki Nikolaou

Director of Business

After graduating from Victoria University of Wellington, New Zealand with a degree in Psychology, and Theatre & Film Studies, Niki went on to become one of the most respected arts marketers and producers in the country. Director of the NZ Fringe Festival, she oversaw 1000 performers and artists presenting 120 shows in over three weeks. Niki went on to become Associate Director of Downstage, the country’s oldest and most established theatre where she honed her production, business, sponsorship and marketing skills.

As a supporter and lobbyist for the arts, Niki was often invited to speak at both Governmental and NGO events, and was invited to write the definitive arts marketing guide by the National Arts Council – Creative NZ. After 18 months as a freelance PR consultant in Amsterdam, Niki relocated to Cyprus where she entered the financial arena as a senior writer and communication specialist. Responsible for a number of high level campaigns, Niki has gained an excellent reputation for her knowledge and understanding of the industry. At Contentworks Agency, Niki heads up business development, consulting with new clients, arranging seminars, events and hosting networking opportunities.

FUN FACT: Niki is an excellent communicator and puts her negotiation skills to use on a daily basis as the mother of twin boys.