The fintech industry in 2025 stands at the forefront of innovation, transforming how individuals and businesses manage financial transactions. With rapid technological advancements, increased consumer adoption, and a surge in startups, understanding the current landscape is crucial. Here are 50 essential fintech statistics you need to know in 2025.
Global Fintech Market Overview
#1 The global fintech market is projected to reach $394.88 billion in 2025, growing at a CAGR of 16.2% from 2025 to 2032. Fortune Business Insights
#2 By 2032, the market is expected to surpass $1.1 trillion, indicating sustained growth.
#3 North America holds a 34.05% share of the global fintech market as of 2024.
#4 The fintech sector’s revenue is anticipated to increase from $245 billion to $1.5 trillion by 2030.
#5 The market is experiencing a shift towards digital solutions, with digital payments leading the transformation.
Fintech Startup Landscape
#6 There are over 29,955 fintech startups operating globally in 2025.
#7 Global fintech startups raised $24.6 billion in the first three quarters of 2024, a 24% decrease year-over-year.
#8 The U.S. hosts approximately 1,500 insurtech companies, including 25 unicorns. Insurance Business Mag
#9 Fintech startups have increased by over 50% in the last two years, growing from 12,000 to 26,000. DemandSage
#10 The first quarter of 2025 saw fintech startups globally raise a combined $10.3 billion. TechCrunch
Digital Payments & Consumer Behaviour
#11 The total value of digital payments reached $11.55 trillion in 2024. Exploding Topics
#12 Digital payments are projected to surpass $15 trillion by 2025, driven by e-commerce and mobile transactions.
#13 The “Buy Now, Pay Later” market is expected to grow significantly, reaching $3.7 trillion and 900 million users globally by 2030. Investopedia
#14 Mobile wallets are becoming increasingly popular, with a significant portion of consumers preferring them over traditional payment methods.
#15 The adoption of contactless payments has surged, especially post covid due to their perceived convenience and safety.
Investment & Funding Trends
#16 Despite a global downturn, the Americas attracted $63.8 billion in fintech investments in 2024, with the U.S. contributing $50.7 billion.
#17 EMEA regions collectively attracted $20.3 billion, while the Asia-Pacific region garnered $11.4 billion in fintech investments.
#18 Fintech funding in the U.S. dropped by 54% in Q1 2025 compared to Q1 2024, indicating a shift towards smaller deals. Fintech Global
#19 Investors are increasingly focusing on startups with clear profitability paths and sustainable business models.
#20 In 2025, the majority of new fintech startups receive funding from a combination of venture capital (VC) firms, corporate investors, and accelerator programs. Leading VC firms such as Andreessen Horowitz (a16z), Sequoia Capital, Accel, Index Ventures, Ribbit Capital, QED Investors, and Oak HC/FT are among the most active in the fintech sector. Fintech Magazine
Fintech Marketing & Consumer Awareness
#21 A recent survey revealed that 73% of financial service companies expect to increase their digital marketing budgets in 2025. Marketing Mashup
#22 Awareness of fintech services is high among consumers:
- Money transfers & payments: 96%
- Investments & savings: 78%
- Borrowing services: 76%
- Insurance services: 86%
#23 Only 4% of people are unaware of money transfer and payment fintech services. DemandSage
#24 Personalised marketing strategies are becoming essential to engage the informed fintech consumer base.
#25 By creating valuable, educational content, fintechs can build trust, enhance brand visibility, and engage their target audiences effectively. This approach is particularly impactful among millennials, with 45% seeking financial products that assist in managing their financial situations, yet 37% reporting a lack of accessible online resources for vital financial topics. Talk to us about fintech content marketing.
Emerging Fintech Trends
#26 Embedded finance is projected to grow at a CAGR of 30%, reaching $384.8 billion by 2029. Avenga
#27 Decentralised finance (DeFi) assets were valued at around $118.63 billion in 2025.
#28 AI-powered fintech startups are gaining traction, with investors focusing on companies leveraging AI for innovation. Business Insider
#29 Predictive analytics is increasingly used to understand and anticipate customer behaviours. Ronn Torossian
#30 Blockchain technology is being implemented to reduce banks’ infrastructure costs by 30%, saving over $10 billion annually. Acropolium
Popular Digital Banks & Fintechs
#31 In 2024, Stripe led the U.S. fintech unicorn sector with a valuation of $65 billion.
#32 A recent survey by Onfido revealed that 80% of consumers prefer a fully digital banking experience, highlighting the growing demand for online and mobile banking services. Fintech Pulse
#33 Monzo, a digital banking firm, achieved its first profitable year in 2024, posting a pre-tax profit of £15.4 million. Financial News London
#34 Revolut expanded to Europe, Latin America, and India, reaching a $45 billion valuation.
#35 Wise serves clients in 160 countries, recently launching in Mexico, with a market capitalisation of £11 billion.
#36 As of February 2025, Visa had a market cap of $696.6 billion, and Mastercard was valued at $521.8 billion.
#37 N26, a German fintech, reported a 40% increase in revenues to €440 million in 2024 and anticipates a further 30-40% rise in 2025.
#38 Eight of the 10 most valuable fintech unicorns are headquartered in the United States. Statista
#39 NASDAQ’s top-performing fintech stocks in early 2025 include Dave, Root, Robinhood Markets, Sezzle, and Priority Technology Holdings. Nasdaq
#40 Fintech companies based in the U.S. and China rank among the largest globally by market capitalisation.
Fintech Lending And Payments Statistics
#41 The global robo-advisory market is expected to grow at a CAGR of 19.2% from 2021 to 2028. Blue Tree Digital
#42 The global peer-to-peer lending market is projected to grow at a CAGR of 29.7% from 2021 to 2028.
#43 The global wealthtech market is expected to grow at a CAGR of 25.8% from 2021 to 2028.
#44 The fintech sector currently holds a 2% share of the $12.5 trillion in global financial services revenue, estimated to grow up to 7% by 2030.
#45 The digital payments segment is expected to grow at a CAGR of 19.4% from 2021 to 2028.
#46 The global digital lending market is projected to grow at a CAGR of 18.9% from 2021 to 2028.
About Contentworks, The Fintech Marketing Agency
#47 Contentworks Agency has served over 120 financial and fintech brands globally, providing tailored content marketing and PR solutions across regulated sectors.
#48 The agency has helped fintechs launch successfully in Europe, S.Africa, USA and Australia.
#49 Contentworks Agency was founded in 2017 with the aim of delivering expert financial services content marketing.
#50 With deep expertise in regulation and compliance, Contentworks Agency produces compliant content for CySEC, FCA, and ASIC-regulated brands, helping to mitigate legal and reputational risks.
At Contentworks Agency, we create powerful content that fuels the growth of tomorrow’s fintech innovators. As a leading fintech content marketing company, we specialise in crafting engaging articles, whitepapers, video scripts, and social media campaigns that educate, inform, and convert. Book a free Zoom with our team to get started.