A newsletter should be brimming with enticing, interesting content, and although you can use this opportunity to discuss whatever subjects you like, the asset management firms with the best results are those that focus on the latest industry news and performance insight, says Charlotte Day of Contentworks.
There are many impactful ways to qualify leads and generate interest through content marketing. Unfortunately, 18% of asset management firms feel they don’t have the right technology in place for content marketing services, while 90% blame redundant content creation efforts for their lack of tangible content, according to the Content Marketing Institute’s survey in 2017.
But with so many asset management firms for investors to choose from, it’s vital that your firm stands out from the crowd with a compelling content marketing strategy.Does your business have an effective content marketing system in place? The team at Contentworks, an agency specialising in financial services content marketing, are sharing the top 5 techniques every asset manager should have up their sleeve.