Those of you following our Facebook page will know that we regularly answer questions from fans on our #AskCW video segment. On this week’s #AskCW you set the pace with questions flooding in about our agency, experiences and clients. As a fun and transparent agency, we love to share our thoughts with you so on this week’s #AskCW – Charlotte Answers Your Questions About Contentworks Agency
In case you missed it, here’s the transcript of this week’s #AskCW.
Q. Anthony John @ajamyx on Twitter – What’s the coolest marketing campaign Contentworks Agency is working on right now?
A. Great question Anthony! I actually had to think hard about this one because we are working on so many fun projects right now. As a creative content marketing agency, the best campaigns are the ones where we can create storytelling campaigns that trickle out through social media, blogging sites, email and offline. At the moment, we are working with a tech company who are really big on CSR- that’s Corporate Social Responsibility.
Corporate Social Responsibility is the process of helping a charity or community project and integrating it into the core of your business.
Our client aims to build and fund a third world orphanage by the year 2020 and their directors are heavily involved in utilising their technological prowess to make positive changes. For me, this is a massively exciting campaign to be working on because it is meaningful and therefore the stories and updates we are creating will connect with audiences.
A recent survey of 100,000 consumers showed that 84% of consumers now seek out ethical products or companies that engage in CSR before they purchase. Even more exciting- 80% would share a CSR update or tell a friend. I think it’s pretty exciting to be a part of that.
Q. Chloe on G+ – What’s the most annoying thing a client has ever said to you about content marketing?
A. Actually, our existing clients are really great- they understand the value of content marketing … that’s why they hired us right? However, reminiscing on previous encounters I can remember some pretty annoying conversations. My favourite one is “Charli, would it take you so long to write it- just copy this one”. This is a comment I have heard more than once and it can be tedious explaining the basic principles of SEO and branding – ie – don’t copy someone else’s work. Another annoying one is “make this go viral”. Viral is not something that you deliberately set out to create, it’s something that resonates with the audience at the right time. We can set the groundwork for a potentially viral piece but there’s no viral on/off switch. I will give you a clue though, if it’s an advert featuring 5 minutes of your USPs then it won’t go viral. On a funny note, one CMO once said to me “we don’t need Twitter, we are not in Silicon Valley”. That was my favourite, I might frame it.
Q. Simon on Linkedin – Don’t you get bored of working on financial content at Contentworks Agency?
A. If we only worked on one specific type of financial content I would be bored out of my mind! The truth is though, Contentworks Agency is involved in all sorts of content with all kinds of financial companies. One day might be coordinating landing pages for a forex broker and the next day it could be brainstorming a new investment product. The financial services industry is only as boring as the content it produces. Think about that for a second. You define your brand and whether it’s boring or not. We are not a boring agency so we don’t produce boring content. We also work with tech and lifestyle clients so there’s plenty of variety in our working day.