Article published at My Trading Buddy
Web content? How hard can it be? Surely talking to your target audience in an authoritative, professional and interesting way can’t be that much of a challenge? Ah, well that’s where you’re wrong. Putting a few sentences together is one thing, but bringing your brand to life in a way that will set you apart from your competitors is another – and it’s not a walk in the park, particularly if you’re a broker trying to stand out amid an increasingly regulated sector where brokers are battling for exposure.
With crypto/ICO ad bans dominating the headlines and regulatory updates putting the finance industry into a spin, it’s more important than ever to have a fully compliant marketing strategy that’s not bland or boring– so why are so many brokers getting an F for web content? Here are 5 reasons.