It’s no secret – we love video marketing here at Contentworks and have been involved in producing a number of high profile videos for ICOs and forex brokers. Why? Because we know it works. Research has shown that a well-scripted video can not only increase leads by 66% and brand awareness by 54% but it can also boost sales and reduce consumer confusion driving down the number of support calls needed. What’s more, with video set to account for 80% of all internet traffic by 2019, it’s really important to stay on top of this trend or risk being swamped by your competition.
The smash hit video marketing for Tradeio helped them raise 31 million – script by Contentworks
Video Marketing: A Top Choice for Product Launches and New Brands
Whether you’re a small or large organisation, video marketing is a great way to get noticed – but it’s particularly beneficial for product launches and new brands as it helps to:
Explain difficult concepts in an simple way
If your product or business idea is a little ‘out there’ or hard to fully explain via a conventional blog which may indeed bore your consumers to death – why not try a different approach? By utilising video marketing, you can sing and dance about your business ideas in any way you choose – quite literally if that’s the route you want to go down. All you need is a good video script, a great videographer and the right editing.
Worried about appearing on camera? Fear not! A simple interview with a CEO or a recorded Q&A session is enough to create shareable video content that can be placed on your website and posted to social media platforms.
Reminder: If you’re in the crypto/ICO space – don’t forget those pesky financial services ad bans that have crept in from companies like Google, Facebook, Instagram, Twitter and Snapchat. All of your marketing materials must therefore be compliant and free from keywords that could get your accounts shut down. Don’t even link back to crypto product landing pages if you’re running paid ads!
Introduce and humanise your brand
When it comes to marketing, standing out from the crowd is what it’s all about. Essentially, you want your marketing efforts to be creative and unique to your brand – which is where a great video comes into play. The opportunities are endless and the more willing you are to try new ideas, the more fun you can have. Firstly, video is a great way to introduce your brand from the start and explain your key values and missions. By including interviews from company leaders and managers you will also humanise your brand and avoid being ‘just another corporate organisation.’
Rewards humanised their brand and showcased their leaders with excellent video marketing- script by Contentworks.
Attract followers and create a buzz
Launching a new company – or a product for that matter – is far from easy which is why innovative video marketing is essential. While more traditional digital marketing techniques such as blogging, article writing and optimising your website for SEO are still incredibly important, it’s also a good idea to be a little more pioneering with a branded video that will instantly grab people’s attention.
Creating a one-off explainer video is fine – but if you want to generate a buzz around your product/company launch and attract more and more followers, developing a series of videos could also be a possible marketing route for your business. In order for this to be a success, it’s a good idea to think of a theme that will allow you to post videos on a regular basis. How-to videos are great or you might want to do a regular interview with thought leaders from your sector – perhaps from within your own company. It’s about creating content that people will be interested in, so don’t be afraid to explore different avenues and be as brave as possible with your efforts.
The Diversity of Video Marketing
2018 Video marketing is wonderfully diverse. While an animated video typically lasts anywhere between 30 seconds and 1 minute, a live video can be as long as you want, but usually around 2-3 minutes depending on what’s being shown/discussed. So, what are the main difference between marketing videos and what are the benefits for each?
Animated video – this usually explains how a product works and is short, snappy and can be heavily branded. It can be fun (depending on your brand) and should include short facts and snippets of information that are easy for consumers to digest and absorb. Animated videos do not require a cast of people and are usually fast(ish) to produce.
Live video – as discussed above, live video marketing can make your business more credible by putting a face to your brand. It’s also a great way to promote live events and product launches and to show your followers business processes that they might be interested in. Real-time content helps to create a buzz and draws people into a particular on-the-spot moment.
Pre-recorded video – If you would rather pre-record a video and edit it at your leisure to ensure it is perfect – this is the option for you! Pre-recorded video content has many of the same benefits as live video apart from consumers know it’s not in real-time.
Video marketing is the future for the finance, tech and let’s face it, every other sector! If you’re ready to get started with video marketing contact the Contentworks team today.