Why Your ICO Will Fail In 2018

Article originally published at Finance Magnates

Just like a manager will kick-start an actor’s career; an ICO will help to catapult cryptocurrencies into the limelight. They’re an innovative fundraising mechanism in which companies release their own crypto tokens in exchange for cryptocurrencies of immediate liquid value (typically Bitcoin) – but is it that simple or are there things you should watch out for?

Well, with investors on the lookout for their next crypt score, it’s easy to get swept up in a wave of ICO excitement. Sure, ICOs provide a great source of capital for start-up companies looking to pursue a new digital adventure – but if you jump in the deep end without armbands, you’re likely to drown. With this in mind, here’s why your ICO will fail in 2018:

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