Exclusive: easyMarkets Global Head of PR Niki Nikolaou leaves the firm, founds ContentWorks Agency

Contentworks

Press release published at Finance Feeds

 

“Many brokers deliver stale, copied content to their clients combined with boring RSS feeds on their social channels and that just won’t cut it anymore. CMOs are dealing with poor retention, dwindling web traffic and negative reviews” says Niki Nikolaou

After ten years at easyMarkets (formerly easyForex) in Cyprus, Global Head of Comms & PR Niki Nikolaou has moved on.

Alongside Charlotte Day, who was previously Head of Content at easyMarkets and before that, Head of Social Media Marketing at FXTM, Ms Nikolaou’s newly established venture is called ContentWorks, which is a Cyprus-based content marketing agency that is aimed directly at providing service to CMOs in the FX industry globally.

External content, brand positioning and marketing firms that aim their services at the FX industry are increasing in number, with Ashley Jessen’s Profile Booster being one example, Mr Jessen having authored several CFD and FX related publications as well as held senior marketing positions at renowned firms, including Invast Global. Read more…

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